An opti initiative: How nine renowned contact lens manufacturers will jointly promote the contact lense by putting it in the spotlight with a special concept, they developed together.
‘Contact lenses are the future of optics’. Under this official motto, Alcon, Bausch + Lomb, CooperVision, Hecht, Hetych, Menicon, MPG&E, SwissLens and Wöhlk (in alphabetical order) are jointly celebrating the product contact lens.
opti visitors will discover an exciting programme at the almost 200 square metre TOMORROW VISION joint area. The focus will be on the numerous advantages of contact lenses – for end users and therefore for opticians alike. The latters will be shown an exciting presentation which and how much potential lies dormant in contact lens sales – as can be seen in Scandinavia, the UK and Switzerland. In these countries, the number of contact lens wearers is around ten per cent – about double the number than in Germany. The initiative is the brainchild of opti Exhibition Director Cathleen Kabashi. She invited manufacturers to a joint workshop in early summer. The aim? To jointly develop a concept maximising the visibility of their rather invisible product: contact lenses – at opti 2025 and beyond.
Cathleen Kabashi: “Contact lenses have an enormous potential, precisely because each individual manufacturer puts so much commitment and expertise into the development of their products. Our common aim is to bundle this in order to strengthen this power. The key to success lies in the joint concept, so the idea of presenting contact lenses at the upcoming opti as a complete product group was an obvious one. This was confirmed by the enormous response to our initiative and, of course, the jointly created result: with TOMORROW VISION, contact lenses will be another visitor magnet at opti.”
The TOMORROW VISION special area is located at the heart of the contact lens world in Hall C4 – no one can miss it: attention guaranteed! Visitors will discover the joint force of these nine contact lens manufacturers springing to life in this joint presence, with an exciting programme that captivates and shows the contact lens in all its facets and possibilities – entertaining, informative, practical. Information on individual brand products will be presented and provided at the exhibitors’ directly neighbouring stands. In this way, TOMORROW VISION creates a magnet for trade fair visitors. TOMORROW VISION makes all opticians aware of the (profit) opportunities offered by contact lenses. This is achieved through high-quality technical contributions and interactive exchange formats with high utility value for the visiting opticians – during opti and beyond.
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