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Lacoste Unveils the New Men’s Eyewear of the Fall/Winter 2024 Advertising Campaign (Marchon)

Lacoste presents the sun and optical styles for men selected for the Fall/Winter 24 advertising campaign, featuring Arthur Fils, among the most promising French tennis players and, since last season, a Lacoste brand ambassador.  Part of The Line collection, dedicated to refined, elegant men who appreciate a timeless style, the frames display the brand’s dynamic and sophisticated approach. Their skillful combination of premium materials, timeless shapes, and textured colourations offers new interpretations of the French House’s unmistakable allure, further enhanced by evocative details such as the iconic Croc symbol and the Ribbon motif.

 

L6046S 

This modified rectangular sunglass style for men, part of The Line collection, boasts an edgy and contemporary frame crafted in premium acetate. The metal decoration on both end pieces and temples is embellished with a green enamel line that recalls the iconic Ribbon. On the temples, a metal Croc completes the look of these sunglasses, featured in Striped Brown in the Fall/Winter 24 advertising campaign but also available in Black/Havana, Dark Havana, Sand/Havana, and Striped Khaki colourations.

 

L2302 

The metal navigator front of this optical frame for men features a double bridge for a sophisticated, vintage-inspired look.  The bridge, end pieces, and acetate temples feature a green enamel line that recalls the Lacoste iconic Ribbon, while a metal Croc is placed on the temples to complete the look. Part of The Line collection, this style is featured in Gold in the Fall/Winter 24 advertising campaign but is also available in Matte Black and Silver.

 

Lacoste is distributed in Canada by Marchon.

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