Ray-Ban Meta brought together three musical powerhouses—Anderson .Paak, Tinashe, and James Blake— to capture the essence of living in the moment while staying effortlessly stylish.
Within the campaign, the trio is seen living it up in their Ray-Ban Meta glasses while demonstrating how they aren’t just about fashion but about making memories hands-free while using Meta AI to connect with the world. From snapping photos and jamming to music to receiving real-time information from Meta AI, these high-profile celebrities can do it all with the Ray-Ban Meta glasses without skipping a beat. Anderson, Tinashe, and James embody the spirit of spontaneity and connection, reminding us that the best moments are those shared with friends.
The glasses themselves draw inspiration from the jet-set vibes of the 60s, featuring a wider front and gentle curves. And now in a suite of Transitions lenses these glasses are destined to turn heads wherever you go.
The campaign will be going live across all Ray-Ban and Meta social channels starting this week.
Ray-Ban is distributed in Canada by EssilorLuxottica.
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