Global contact lens manufacturer, CooperVision, secured two prestigious wins at the 2024 edition of the Digital Impact Awards in London; the Gold award for Best Innovation and the Silver award for Best use of Digital from the Healthcare and Pharmaceutical Sector.
CooperVision received the awards for its ‘Showpad CooperVision Advantage Experience’ product, a digital business development toolkit created collaboratively with brand design agency, Bridge. The innovative project began as part of CooperVision’s global initiative to combat market challenges facing the contact lens industry and desire to improve the way its Business Development Managers (BDMs) engaged with eye care professional customers, via a consultative selling approach.
Presented via their laptop or tablet, the ‘Showpad CooperVision Advantage Experience’ provides BDMs with a framework which they can work within to ensure that they understand the customer’s specific needs and can provide them with access to the tools and services which are most likely to help them achieve their goals. Working collaboratively, the BDM and customer use this digital experience on an ongoing basis to track utilisation of the relevant tools and services and gauge progress against their business metrics.
Speaking of the platform, Zoe Bull, Senior Director of Category and Customer Enablement, EMEA, said: “This is an exciting win for us as we are extremely proud of what we have managed to achieve so far through this project. We truly believe that the more consultative we can be in our interactions with our customers, the better their experience will be and the more they will be able to grow their individual businesses. This is very much an ongoing project, and we are continually working with customer feedback on where the process can be improved so that we can continue to evolve the ‘Showpad CooperVision Advantage Experience’ to better serve eye care professionals.”
For over a decade the Digital Impact Awards has set an industry-wide benchmark in digital stakeholder engagement and honoured the best corporate digital communications work, shining the spotlight on outstanding corporate digital communications. This year saw no exception, featuring entries from an impressive range of global brands.
For more information on the ‘Showpad CooperVision Advantage Experience’ visit https://coopervision.co.uk/practitioner/coopervision-advantage or speak to your Business Development Manager.
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