CooperVision Canada has announced the appointment of Kristine Churchward as Head of Marketing, effective July 14, 2025.
Churchward is an accomplished marketing and commercial executive with more than two decades of experience spanning retail, consumer packaged goods (CPG), and e-commerce across North America and Europe. She has held senior roles at organizations including Goodfood, NielsenIQ, BSG, and Staples, where she led global product launches, omnichannel marketing, and brand strategies that delivered impactful results.
Strategic Leadership and Vision
“Kristine is a strategic leader who pairs vision with operational excellence,” said Enrique Contreras, Country Manager, CooperVision Canada. “Her extensive expertise in insights, data, and commercial planning, coupled with her authentic leadership style and ability to build trust quickly, will be a tremendous asset as we continue to grow and strengthen our business in Canada.”
Churchward is recognized for combining strategic thinking with practical execution, always putting the consumer first and fostering strong cross-functional collaboration. She is passionate about building high-performing, inclusive teams and cultivating environments where people feel supported and empowered to do their best work.
In her new role, Churchward joins the Canadian Leadership Team and reports directly to Contreras, with a dotted line to Dr. Michele Andrews, Vice President of Marketing, Professional and Government Affairs – Americas. She will be responsible for leading CooperVision Canada’s marketing strategy and initiatives to further drive growth and elevate the company’s presence in the Canadian vision care market.
“I’m excited to join the talented team at CooperVision Canada and contribute to the company’s mission of shaping the future of vision care,” said Churchward. “I look forward to collaborating with our partners, customers, and colleagues to build on the strong foundation already in place.”
For more information, visit www.coopervision.ca.
