Certottica Group presents the exhibition “We Are Not Eternal. From Birth to Rebirth of Historic Eyewear” as part of the OPTI-RAIL Project. Opening on August 2 at the Eyewear Museum in Pieve di Cadore.
An engaging journey through the life and preservation of vintage eyewear made from cellulose nitrate and acetate—blending science, history, and passion—where conservation becomes a true rebirth.
Thanks to Certottica Group, the multidisciplinary hub and industry reference point in eyewear, the exhibition “We Are Not Eternal. From Birth to Rebirth of Historic Eyewear” comes to life. It will be held at the Eyewear Museum (Le Folles Hall) from August 2, 2025, to January 17, 2026.The exhibition, part of the OPTI-RAIL project funded by the Interreg VI-A Italy – Austria CLLD Dolomiti Live 2021–2027 Programme, traces the lifecycle of the plastic materials used in eyewear production—from processing to degradation, and on to innovative restoration practices.
A CULTURAL ENHANCEMENT PROJECT
Led by Certottica Group, in collaboration with Verein der Eisenbahnfreunde (operator of the Railway Museum in Lienz), the OPTI-RAIL Project is committed to preserving and promoting two authentic symbols of the Dolomiti Live area: the historic eyewear of the Eyewear District and the vintage diesel locomotive 2043.49. This cross-border initiative highlights the value of cooperation in safeguarding cultural and historical heritage.
EXHIBITION OPENING
The exhibition will be inaugurated on Saturday, August 2 at 11:00 AM at the museum. In attendance will be Alice Hansen, restorer for the Ministry of Culture and the ARTES company, who is overseeing the restoration phases of the plastic eyewear featured in the OPTI-RAIL project.
EXHIBITION HIGHLIGHTS
The exhibit begins with an in-depth exploration of the materials used in historic eyewear—such as cellulose nitrate and acetate—examining the complex degradation processes they undergo, including the notorious “vinegar syndrome.” It continues with the delicate art of restoration, from cataloging and cleaning to the consolidation of the eyewear pieces.
THE ROLE OF CERTOTTICA GROUP
As the lead of the OPTI-RAIL project, Certottica Group reinforces its central role in promoting culture and preserving the historical heritage of Belluno’s eyewear industry. Through its work in the identification and assessment of plastic eyewear collections—and the subsequent restoration and maintenance efforts—the organization exemplifies its dedication to bridging tradition and innovation. This ensures that these precious artifacts are preserved and appreciated by future generations.
Corrado Facco, CEO of Certottica Group, stated:
“We are honored to lead the OPTI-RAIL project—an initiative rooted in research and driven by our commitment to preserving and safeguarding iconic, one-of-a-kind pieces from the rich legacy of Italy’s eyewear meta-district. Through this project, future generations will be able to enjoy these tangible symbols of our past. OPTI-RAIL is also a cross-border cooperation effort that not only protects cultural heritage but also leverages top-level expertise—even on an experimental basis—to enhance the legacy of an entire industry built on Italian excellence and craftsmanship.”
The exhibition “We Are Not Eternal. From Birth to Rebirth of Historic Eyewear” offers the public a unique opportunity to explore the history and evolution of eyewear, and to understand the vital role of restoration and conservation in preserving an industrial and cultural heritage of immeasurable value.