The Global Myopia Awareness Coalition (GMAC) is proud to announce the launch of the GMAC Myopia Awareness Toolkit, created to support eye care professionals with resources to drive more effective, informative conversations around childhood myopia and its management.
Originally pre-launched during Myopia Awareness Week 2025 with six assets, the GMAC Myopia Awareness Toolkit now features 10 key resources, with additional items to follow. The new expanded toolkit offers practical, ready-to-use materials designed to educate families and support clinical discussions, all available for free download at myopiaawareness.org/toolkit.
Myopia Management at Home (PDF)- The Benefits of Outdoor Play (Infographic)
- Informed Consent for Myopia Treatment (Form)
- Myopia Risk Assessment (PDF & Infographic)
- Why Myopia Management Matters (Brochure)
- Myopia Awareness & Treatment Options (Social Media)
- Understanding Myopia Risk Factors (Social Media)
- Myopia Awareness Week Bundle (Email & Social Media)
- Editable Email Templates (Email)
- Monthly Series on Myopia Awareness (Social Media)
Wes Hamilton Marketing Committee Chair, Global Myopia Awareness Coalition Senior Global Brand Manager - Myopia Management, CooperVision
“Every conversation sparked by this toolkit has the potential to transform a child’s future. It stands as a powerful testament to what’s possible when industry and professional associations unite around a shared purpose. By equipping eye care professionals with impactful, accessible resources, we’re helping to establish myopia management as the global standard of care—and that’s a legacy we can all be proud of.”
Olga Prenat Board Chair, Global Myopia Awareness Coalition Global Head of Medical and Professional Affairs, EssilorLuxottica
“This initiative reflects our collective dedication to advancing myopia awareness globally, and we’re just getting started. By supporting eye care professionals and associations with clear, practical tools, we’re helping them have more impactful conversations that enable families to better understand and manage myopia, ultimately leading to improved vision outcomes for children worldwide.”
In addition to the toolkit, GMAC is releasing videos on social media featuring its Board and Advisory Panel members, showcasing the coalition’s global reach, diversity, and expertise. In these videos, members share their motivation for joining GMAC, key messages for parents, and their vision for GMAC’s role in advancing myopia awareness worldwide.
GMAC is currently conducting a pilot to boost visibility and local usage of these tools by providing them as co-branded versions for select member associations. GMAC plans to replicate this approach globally once it’s proven successful, growing myopia awareness in all countries and across many languages.
