House of Modo (“Modo”) announced a USD 100 million minority investment led by Valiant Asset Management Limited and partners. The investment is designed to support Modo’s long-term growth plan while preserving the company’s independent ownership, strategy, and creative control.
Founded in 1990, Modo has grown from a New York start-up into one of the world’s most respected independent eyewear companies, known for its minimalist design, technical innovation, and leadership in sustainability. In 2009, Modo pioneered sustainability in eyewear by launching its Eco brand and progressively built a portfolio of brands linked by the same philosophy of independence, innovation, differentiated products, and unique storytelling. Today, House of Modo, distributed in over 20,000 doors across more than 80 countries, has earned global recognition for its design excellence as well as its social and environmental commitment.
Leadership Team Remains at the Helm, Reinforcing Long-Term Vision
The existing leadership team — Alessandro Lanaro, Founder and Global CEO; Rebecca Giefer, CEO of the Americas; and Giovanni Lo Faro, CEO International — will continue to guide Modo’s global business and additionally serve on the Board of Directors, reinforcing the company’s long- term continuity and strategic vision.
Alessandro Lanaro added, “This partnership brings us valuable resources to accelerate our growth, all while we remain fully independent in how we create, design, and serve our customers. At Modo, we have always believed that true success is built on a balance of innovation and integrity. With this minority investment, we are fast-tracking our ambitions—without ever compromising what makes Modo unique.”
“Modo has built its reputation on independence — creatively, operationally, and culturally,” Rebecca Giefer, CEO of the Americas, added. “This new chapter strengthens our ability to grow on our own terms, with the same entrepreneurial energy, grit, and hustle that has defined us from day one.”
Giovanni Lo Faro, CEO International, continued, “This is a critical milestone in our mission to grow into a leading independent player globally. It was essential for us to find partners that would support us while preserving our DNA and strategy. We will continue on this path, more empowered and passionate than ever.”
Modo continues to expand its global footprint through its commitment to sustainable innovation. Through its Eco Eyewear “One Frame, One Tree” initiative, Modo has reached carbon negativity by conceiving a 360-degree approach to sustainability that encompasses five new product materials and expands across all the brand’s touchpoints, including planting more than four million trees. Through Modo’s Buy a Frame, Help a Child program, it has provided vision screenings and eyeglasses to over two million children worldwide.
