LOOK introduces its new eyewear in the Autumn-Winter 2025 collection, one that blends elegance, traditional artisan craftsmanship and technological innovation, thus accentuating the Italian brand’s distinctive character. At the heart of this collection is NIL (Natural Injection Light), a patented material that is the product of ongoing research and development, which has long been the company’s driving force.
With 15 new designs, the collection appeals to those seeking to stand out with a refined, modern, casual yet sophisticated style, perfectly poised between discretion and prevailing trends. An emotional journey that explores the essence of the Italian brand, consistently engaged in transforming eyewear into authentic expressions of personality, aesthetic value and functionality.
4690 Series
An array of four models for the man with authentic style. The shapes are defined and lightweight, thanks to NIL and its extraordinary shape memory. Two evergreen panto styles and two more contemporary models with double-bridge are steeped in timeless elegance, perfect for the man who chooses to be naturally himself. In this series, technology translates into functionality. The patented lens fastener system, evolution of the established LHS – Look Hook System, completely eliminates the need for traditional screws and hinges. The temples are joined to the front by means of an innovative XINOX detail, delivering a reliable, flexible, extremely uncluttered design.
75390 Series
Three new styles elevate the women’s collection, strengthening the NIL PREMIUM offering with a mix of technical precision and minimalist charm. Bold shapes, milled from solid NIL, provide a comfortable fit and an unrivaled feeling of lightness. A product that fascinates and captivates, for those who seek elegance, uniqueness, and authenticity in every detail.
5430 Series
A sophisticated tribute to the 1990s, reinterpreted with a contemporary twist. This series for the MIDSIZE segment is known for its attention to detail and the red dots on the temples, while the NIL solid colour fronts alternate with elegantly nuanced hues that dialog with compact, harmonious dimensions. It is the ideal choice for those who love a retro yet timeless aesthetic and is designed for the adult consumer with a smaller face. The versatility of the colour is a nod to Gen Z consumers with delicately vibrant shades.
The F/W 2025 LOOK offering is more than a collection: it is a stylistic project that excites, engages, and is mindful of the wearer. A substantial commitment in terms of research into materials, attention to detail and response to the needs of an increasingly aware consumer, who is discerning and increasingly drawn to authentic Italian quality.
