LOOK, the 100% Italian brand synonymous with innovation and style in the eyewear industry, is a technical partner of the FM Factory Racing Team, the young, ambitious motorcycle racing team participating in the Enduro World Championship.
A partnership built on shared values
Established in 2024 by Italian racers Federico Magri and Carlo Minot, the FM Factory Racing Team aimed high, setting its sights on revolutionizing the enduro world by creating a competitive platform for emerging talent. Despite its startup status, the team already possesses robust international experience and major achievements at national and European levels.
The partnership between LOOK and the FM Factory Racing Team grew out of deeply held shared values: passion, innovation, team spirit and a focus on young people. Principles that have consistently guided LOOK in the creation of authentic, technologically advanced eyewear.
Innovation meets performance: The TRI-X advantage
At all official events, the team will wear LOOK’s new TRI-X frames – the flawless fusion of cutting-edge design, light weight and durability. TRI-X is a revolutionary concept frame composed of just three pieces: a NIL front and two 3D-printed temples distinguished by an innovative coupling system that surpasses traditional hinges. Eyewear designed for those who, like the FM Factory Racing Team, value high performance, undeniable quality and the utmost in technology.
The 2025 Enduro World Championship races will take the FM Factory Racing Team around the world to compete in Portugal, Spain, Sweden, Romania, Wales, the United Kingdom, France, Italy and Germany – for the grand finale.
Also adding power to the team is award-winning German racer Luca Fisheder, six-time national champion and among the front-runners for the world title. The partnership with LOOK marks the beginning of a shared journey focused on growth and success. An adventure that combines vision, talent and passion.
Founded in 1978 as a small Italian business, LOOK now exports to more than 60 countries and employs more than 90 staff who work daily to develop high-end products, prized for their quality and originality. All LOOK frames are made in Italy at its own production sites in the eyewear district, nestled among Belluno’s Dolomite mountains.
