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Max Mara Eyewear Celebrates Summer in the Hamptons at the Wölffer Estate Vineyard’s Private Residence

On Thursday, July 17th, MARCOLIN and Max Mara hosted a special luncheon celebrating the summer season and MAX MARA EYEWEAR at The Private Residence at Wölffer Estate Vineyards in the Hamptons.

Emily Davis, Maximilian Eicke, and Irina Kro Eicke (left to right) attend the Max Mara eyewear luncheon, all wearing sunglasses from the collection, photographed outdoors at the Hamptons venue with rustic buildings in the background.
Emily Davis, Maximilian Eicke, Irina Kro Eicke (Photo Credit: Jason Lowrie/BFA.com)

The luncheon featured the new SS25 Sun Collection from Max Mara Eyewear, a tribute to individuality and timeless style. Inspired by the bold vision of Lee Miller and the architectural elegance of Eileen Gray, the collection features striking geometries, light accents, and sculptural lines. The delicate metal profiles and golden details make each pair a refined, wearable work of art, marking a new chapter in Max Mara’s legacy of design excellence.

Display of Max Mara SS25 sunglasses collection featuring various styles including oversized frames, cat-eye shapes, and geometric designs in different colors and finishes, arranged on white display stands with floral arrangements and pool setting in background.
(Photo Credit: Jason Lowrie/BFA.com)

Notable guests included Nicky Hilton Rothschild, Jacquelyn Jablonski, Sai de Silva, Tina Craig, Jessica Wang, Casey Fremont, Erika Bearman, Max Eicke & Irina Eicke Kro, Dani Stahl, Carolyn Angel, Lizzi Bickford, Daniel Ding, Jared Seligman, Amanda Smith, Elizabeth Kurpis, Natasha Wolff, and more.

 

Introducing the SS25 Sun Collection

MM0006 – Elsa

Max Mara eyewear model: mm0006-28f

Geometric-shaped sunglasses with a sophisticated construction. A high bridge with a futuristic look outlines a metallic profile housing large angular lenses. Sophisticated and lightweight, the iconic ELSA model is offered in new frame and lens colours in this collection.

MM0119 – Jean

Max Mara eyewear model: MM0119_20B

Wide, square frame with a sophisticated profile. The front frame, combining acetate and metal, is enhanced by the iconic tubular temples inspired by Eileen Gray’s design, offering an elegant and distinctive style typical of the Max Mara aesthetic.

MM0133 – Anne

Max Mara eyewear model: MM0133_52E

An evolution of the iconic Anne shape, this version offers a wide frame and innovative volumes. The modern, trendy design is adorned with the Max Mara logo on the side, adding a sophisticated touch to the structure. New thin and golden inserts trace the functional intersection between the temple and front.

 

Max Mara is distributed in Canada by Marcolin.

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