The new Max Mara Eyewear collection brings back the elements that define and enhance the brand’s identity.
The designs are inspired by the combined visions of Eileen Gray and Lee Miller, two extraordinary women who helped transform the landscape of contemporary art and design, offering an unparalleled celebration of femininity.
Lee Miller’s revolutionary spirit is reflected in the frames through sophisticated geometries that create unique light effects. Meanwhile, Eileen Gray’s architectural creativity influences designs with clean, pure lines, where iconic tubular structures are reimagined in the hinges and profile details.
Acetates shape and slightly oversized silhouette are paired with elegant and shiny metal or combination frames that highlight the modernity of the design. The refined Maxim detail remains a central feature, and the new tone-on-tone treatment with the frame enhances its unmistakable ingot-like shape.
The new JOEY model, inspired by the iconic ELSA style, presents a more compact and harmonious version, accompanied by new sun and optical variations with a minimal, ultra-feminine silhouette.
Seasonal colours are intense, with red or green-based tones, alongside classic havana and black. Some models also feature Max Mara’s iconic camel colour and new intriguing striped variations in gray, corten (rust), blue, and olive shades.
To complete the collection, new clip-on models are introduced, where the Maxim symbol is integrated as an added design element, further enriching the aesthetics. Each model becomes a statement of style, where Max Mara’s unconventional and multifaceted aesthetic invites every woman to explore and express her identity.
MM0164
Bold sunglasses with a rectangular shield lens and a metal front. The geometric design with sharp lines creates a modern and distinctive look. A standout feature is the tubular hinge, inspired by Eileen Gray’s creations, joining the acetate temples as a refined, functional design element.
MM0165
A nod to the iconic Elsa model with a refreshed design. These bold and sophisticated sunglassesfeature a geometric metal frame with a unique design that blends elegance with contemporary style. Available in elegant, iconic colorways with matching lens and temple tips.
MM0166
Refined sunglasses with a square acetate front in a butterfly shape and slim metal temples, defined by a tubular construction that intersects an elegant side spoiler. The clean design and neutral tones reflect a “quiet luxury” approach, offering a modern and elegant feminine look.
Max Mara is distributed in Canada by Marcolin.
