Mondottica Group has entered into a partnership with actress Millie Bobby Brown’s Florence by Mills brand. The agreement, facilitated by IMG, encompasses both sunglasses and eyeglasses.
Florence by Mills, launched in 2019, has achieved significant success in the fashion and beauty sectors. As the brand expands into fashion accessories, it has chosen Mondottica Group for their renowned expertise in eyewear and distribution.
Tony Pessok, CEO of Mondottica, expressed his excitement, stating, “Mondottica Group is thrilled to collaborate with Florence by Mills. Millie Bobby Brown has a substantial global influence, and we are excited to welcome her as our latest brand partner. Her unique vision for eyewear, combined with Mondottica Group’s quality construction and stylish design, has resulted in fun and confident eyewear styles that will resonate with her generation and beyond.”
The new SUN24 and Optical 24 collections are designed to inspire self-confidence and happiness. These inclusive and thoughtfully crafted eyewear styles feature pastel-colored acetates and metal frames, adorned with the Florence by Mills signature lightning bolt. The collections are created to appeal to a diverse range of consumers.
Aligning with Millie’s commitment to environmental sustainability, the sunglasses are made from renewable acetate and incorporate significant amounts of certified recycled content. This approach reflects the brand’s ethos of striving to make the planet a better place for everyone.
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