As Children’s Eye Health and Safety Month begins, ZEISS Vision Care, has released the results of a nationwide survey of parents with children aged 18 and under in the household about their concerns, behaviors and spending habits tied to maintaining and protecting their children’s long-term eye health. This survey data confirms that many parents hold concerns about how an increasingly digital-centric lifestyle will impact their child’s eyes and acknowledge the importance of protection behaviors.
With families preparing to send their children back to school in August and September, Children’s Eye Health and Safety Month each August is an annual national health observance with the goal of educating parents on best practices for keeping children’s eyes healthy. While vision is important for overall health, it is also critical for helping children learn and succeed in the classroom. The ZEISS survey found that 88% of parents are concerned about the eye health of their children. Early detection of eye health issues can reduce the likelihood of serious eye concerns as children age into adulthood.
Top findings from the ZEISS survey include:
- Parents, even those with younger children, are concerned about the impact of digital strain on their children’s eyes
- Parents are using a range of protection behaviors to protect their children’s eyes
- Parents understand and appreciate the value of age-specific eye care
- There are opportunities for parents to do more to protect their children’s eye health
With extensive experience supporting the eye health needs of consumers of all ages, ZEISS recently introduced ZEISS Single Vision SmartLife Young lenses, designed specifically to meet the needs of children ages 6-19. These lenses take into account the age, anatomy and lifestyle demands unique to children. For example, as a child grows, the shape of their face, distance between their eyes and other proportions gradually change. This impacts the position of lenses on their face. Furthermore, children hold phones and tablets closer to their eyes, due to their shorter arms and smaller proportions. ZEISS SmartLife Young lenses are optimized for these nuances. They also come standard with sunglass-level UV protection, can be customized with blue light protection, and are covered under the nation’s largest vision insurance plans.
“The latest research shows that children are living much different lives today than they were even just two decades ago, and they need age-appropriate eyecare solutions to account for time spent outdoors playing, in the classroom learning, and using digital screens for school or fun,” said Jens Boy, president of ZEISS Vision Care North America. “ZEISS SmartLife Young lenses address age-specific needs, such as anatomical and pupil size changes, and provide wider fields of clear vision to help children see better and protect their long-term eye health.”
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