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New Research Shows Differing Rationale for Contact Lens Wear by Generation

Rationale for wearing contact lenses varies by generation, as does the appeal of technology and feature advancements, according to new…

CooperVision Research Highlights Benefits of Dual Axis Ortho-K Design at Academy 2025

New CooperVision-supported research, debuting this week at the 2025 American Academy of Optometry annual meeting (Academy 2025) in Boston, will…

Coach Unveils Women’s FW25 Eyewear Collection Starring Storm Reid

Coach’s Fall/Winter 2025 Eyewear collection reimagines iconic house designs with a modern attitude. Heritage details, such as the Sculpted C…

HOYA Vision Care Introduces MiYOSMART Coating STX Providing Cleaner and Clearer Vision

HOYA Vision Care announced the global roll-out of the MiYOSMART Coating Smooth Touch Xtreme (STX) spectacle lens coating technology. This technology is now…

CAO Launches Digital Campaign for Children’s Vision Month

As we celebrate Children’s Vision Month in October, the CAO is launching a new digital awareness campaign to address children’s…

Fittingbox Unveils Optical Fit Pro for Immersive Instore Lens Choice

Fittingbox announced the launch of Optical Fit Pro, the new in-store tool designed to transform how customers select lenses — making…