OGI Eyewear is thrilled to announce its upcoming Summer 2025 collection, launching in three waves across June, July, and August. With fresh models and colour additions across brands including OGI, OGI Kids, Red Rose, Seraphin, Shimmer, Scojo New York, and Article One, the new releases reflect the company’s enduring commitment to design innovation and optical individuality.
“With this collection, we wanted to celebrate the balance between playfulness and precision,” says Chief Creative Officer David Duralde. “The shapes are flattering, the colours are expressive, and the details will make you smile.”
Release #1 (June):
Playful colour additions and new styles across OGI, OGI Kids, and Red Rose bring bold charm and youthful energy to the forefront—featuring standout styles like HONEYCRISP, YEA NO YEA, and MIRANDOLA.
Release #2 (Early July):
A modern mix of sleek sophistication and lively tones defines the new Scojo New York drops, including updated models like EDENS ALLEY and RUTHERFORD PL.
Release #3 (Early August):
A highly anticipated release from Article One and Scojo NYC 212 rounds out the summer with a celebration of craftsmanship and personality featuring styles such as CHARLEVOIX, FIFE, and CENTRAL PARK.
“OGI has always had a sense of humor and a sharp eye,” says Duralde. “This season, we leaned into both; mixing smart shapes with unexpected colour combinations. We like the irony of fitting in without blending in, and that’s the mark of relevant originality we strive to accomplish.”
The Summer 2025 releases offer something for every face and every personality, making eyewear selection feel fresh, expressive, and deeply personal.
“We design with real people in mind,” Duralde adds. “These frames aren’t made to sit on shelves; they’re made to be loved, worn, and lived in. That’s what makes this collection so exciting: it fits into people’s lives without blending in.”
To make exploring the new collection even more seamless, OGI Eyewear invites customers to experience the Virtual Try-On tool; an intuitive, Apple-operated platform powered by Sayduck.
This digital feature allows users to see each frame on their own face in real time, making it easier than ever to find the perfect fit and style from anywhere. With technology that enhances personalization and accessibility, OGI Eyewear continues to connect innovation with everyday wearability.
