Opti 2025: Trade Show Concept Takes Shape

The concept ideas for opti 2025 are finalised. After months of intensive research and three roundtables with exhibitors, visitors and association representatives, the ideas for the leading optical trade show for Germany, Austria, Switzerland have been defined.

Following the great success of opti 2024 (see image), the industry is backing the direction it has taken. The course and concept are right, now it’s time for fine-tuning, optimising and sharpening the upcoming opti in order to adapt it to current industry needs and challenges. In 2025, the trade fair’s programme will once again revolve around the focus topics of eyewear, vision care, eye health, digitalisation, sales & POS, myopia, sustainability and education, knowledge & careers.

Hall C3 will be opti‘s informative and communicative centrepiece: The biggest innovation is the concentration of four theme-hubs in a joint hub arena in Hall C3. Hub topics will be: Next Generation, the future of the industry, myopia and sustainability.

Cathleen Kabashi, exhibition director of opti: ‘It’s wonderful to feel the industry’s backing. This creates an enormous sense of community and motivates my team and me like never before to give more than our best in the planning and preparation of opti. We want to further strengthen this sense of community within the optical industry – also outside the exhibition halls. Proof of this are the roundtables we initiated and at which we asked industry experts, exhibitors and visitors what they would expect from opti. Together, we then defined and concretised their wishes resulting in many great suggestions for the upcoming opti. This is a huge success, above all because the roundtables have shown how much the industry connects with opti, how much the industry wants opti.’

As the annual kick-off for the optical industry, opti stands for knowledge exchange and innovation. But above all, it is the atmosphere at opti, the personal encounters and the dialogue that make the trade fair something special – for international trade visitors and exhibitors alike.