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Bollé Brands Growth Strategy Is Also Implemented Through the Appointment of Key Roles 2021-10-07

The Group is fortifying its key posts with new appointments to support its ambitious plan, which revolves around a pronounced shift towards digital technologies, a tactical plan of attack on the ground to boost its brands’ presence with the general public, and the strengthening of an ESG policy. At the heart of the project is the appointment of key roles that will contribute their professionalism to shaping the plan.


Following on from a wealth of events this summer, with a presence in the Tour de France, the UTMB in Chamonix, the 6000D in La Plagne, the Embrun Ironman and the Haute Route, the aim is to continue this deployment on the ground via our athletes, ambassadors, and influencers. To support and strengthen this dynamic, Sandie Tourondel (formerly Racing Communication & PR Manager at Rossignol Group) was recruited to the position of Global Brands Visibility Manager in early September with the principal mission of enhancing the international visibility of the four brands, Bollé, Cébé, Spy+ and Serengeti, working alongside the marketing, digital, product and sales teams.


On the sales side, the group also welcomed Jeremy Howard (formerly e-Commerce Key Accounts for Luxottica) as Head of Sales for the UK and Ireland. This appointment adds significant strength which will enable our brands to win market share in this key region for our group’s development.


In order to offer more and more digital services also for stores, a new RX webshop will be launched by the end of the year, under the responsibility of Pierre Burgelin new RX Business Unit Director (former International Sales Director & Prescription Program for Julbo).


Finally, Quentin Chapelain (formerly Head of the Carbon Neutrality project at Air Liquide) joined the company as ESG Manager with the mission of defining, coordinating, and developing the Group’s ESG (social and environmental responsibility) strategy by leading projects and initiatives across all the company’s brands.

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