Safilo Group has signed a perpetual license agreement with Authentic Brands Group (Authentic), for David Beckham Eyewear, which substitutes the previous contract expiring at the end of 2030. Under the new agreement, Safilo will continue to oversee the entire value chain, including the design process creatively led by David Beckham, through to its production and global distribution.
Following an announcement in 2019, David Beckham unveiled his first Eyewear by David Beckham collection in 2020 – a new eyewear brand designed by Beckham in collaboration with the Safilo Group, and available to buy worldwide. Inspired by his many years as a global style icon, David Beckham collaborated closely with the Safilo design team to create a comprehensive collection of sunglasses and optical frames. The collections, of which two have been released each year (Spring/Summer & Fall/Winter) are created with craftsmanship, high-quality materials, subtle design, and distinctive details.
Since its launch, the brand has amassed a global following. The timeless designs are infused with effortless British sophistication and stylish silhouettes with refined details including the distinctive ‘Talisman’. This iconic Talisman detail draws inspiration from the wings of a bird – symbolizing power, protection and freedom, and is visible from the front and the side of the eyewear, alongside a DB monogram lasered on the lens.
“We started 2024 with significant news on our licensed portfolio, with the early renewal of some of our most important partnerships. This new agreement now marks another milestone within our strategy. By transforming David Beckham into a perpetual license, we secure another cornerstone of our portfolio with one of the most successful eyewear brands of recent years. Since the beginning of our fruitful collaboration in 2019, we have always offered our customer and final consumers high-quality collections, which have grown the Eyewear by David Beckham collection to become a top male brand in the global premium segment and a great force in Safilo’s digital universe thanks to David’s global audience. We will continue to work together to further maximize the brand awareness and its global penetration” declared Angelo Trocchia, CEO of Safilo Group.
“I continue to look forward to more years of creation and innovation with the fantastic team at Safilo. I am so proud of what we have achieved since our first Eyewear by David Beckham collection in 2020, which is down to the hard work and collaboration with a brilliant and creative team,” said David Beckham. “While continuing to focus on developing standout styles, I am excited to see where we will take the business in the future.”
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