Safilo Group and Carolina Herrera announce the renewal of their global licensing agreement for the design, manufacturing and distribution of Carolina Herrera branded eyewear collections until 2031.
The renewal of the partnership confirms the success of the collaboration, which, since its beginning in 2022, has seen constant growth in brand recognition.
Partnership Extension Strengthens Brand Identity and Market Expansion
“We are pleased to extend our fruitful collaboration with a global womenswear brand such as Carolina Herrera and to continue strengthening its brand identity through distinctive and modern eyewear collections, developed through the synergy between Carolina Herrera’s Creative Director Wes Gordon and Safilo’s design and craftmanship expertise. Looking ahead, our shared vision focuses on expansion in high-potential key markets, product innovation, and a strategic boost to marketing and communication targeting physical points of sale as well as digital channels” – declared Angelo Trocchia, CEO of Safilo Group.
“We are proud to continue our successful partnership with Safilo organization and reinforce the business momentum with creativity, craft and innovation. Throughout our collaboration, the talented Safilo team has demonstrated their commitment to best-in-class design and product development to beautifully represent the Carolina Herrera brand in eyewear – contributing a key strategic category in our product portfolio” said Emilie Rubinfeld, Carolina Herrera President.
