Safilo Australia has expanded its renowned Carrera brand with the launch of the new Carrera Woman Collection, featuring both sunglasses and optical frames designed specifically for women.
According to a media release accompanying the launch, the collection is dedicated entirely to the female market, offering frames with dimensions that better suit a feminine face, while providing a wider variety of Carrera styles for women.
“Bold and stylish, the new Carrera Woman Eyewear Collection blends fashion-forward designs with iconic frames, featuring distinctive shapes that highlight the wearer’s personality.”
The collection includes two main clusters: Flag and Signature. These feature a mix of both bold and classic shapes, thoughtfully created for women.
Safilo notes that the collection is designed for a woman who “exudes confidence without trying.” Her style is described as “effortlessly cool, composed, and bold without being over the top. She has an aura that draws attention, standing out naturally and without effort.”
The Carrera Woman Collection reimagines the brand’s traditional designs with updated temple styling, new logo placement on the lenses, and distinctive detailing.
Notably, the collection retains the iconic Carrera “Flag” design, but with a fresh twist—an ivory colorway that sets it apart from the classic range, giving it a more feminine and modern appeal.
Leave a Reply