The latest sunglass landscape dazzles with innovative designs that blend bold aesthetics with technical excellence. Luxury fashion houses and sports brands alike are pushing boundaries with collections that celebrate individual expression while incorporating cutting-edge materials and technologies.
Versace embraces joy with its Signature line featuring Lara Stone, offering geometric shapes and gold accents that embody the brand’s iconic style. Vogue invites everyone to join the “No Rules Club” with vibrant, spontaneous frames for authentic self-expression, while KARL LAGERFELD captures Parisian rock-chic essence through modern silhouettes and premium materials.
Paul Smith brings sophisticated colour choices to classic shapes, and Marciano by GUESS presents sophisticated styles with crystal embellishments and pearlescent patterns. For athletes, adidas Sport introduces smaller sizes of iconic sunglasses with advanced ventilation systems and specialized lenses for various conditions.
The children’s market sees innovation with WestGroupe’s Nano Sol collection, featuring colour-changing Chromaflex materials and soft, flexible Somflex frames designed for ages 0-14. Meanwhile, X-Ide New Generation’s award-winning RIGEL model represents the artistic innovation driving independent sunwear design forward.
EssilorLuxottica: Versace Presents SS25 Eyewear Collection Featuring Lara Stone
Lara Stone stars in the Versace Eyewear Spring-Summer 2025 campaign wearing the collection’s sunglasses and optical styles. Like the seasonal ready-to-wear collection, Spring-Summer 2025 eyewear makes joy its driving force, with different styles for more expressive and joyful dressing.
The campaign debuts the Signature line of new impactful eyewear styles defined by the Versace logo highlighted in gold along the temples. Signature includes a rich variety of acetate frames including geometric, cat eye and classic square shapes. Each has a sense of empowering impact, whether from a particularly sharp edge, exaggerated scale, or in the immediate feeling of iconic Versaceness it delivers.
Campaign images from Los Angeles-based photographer Zoë Ghertner show yet another expression of Lara Stone as the Versace woman with individual spirit. Lara wears the season’s new eyewear styles and iconic Versace ready-to-wear including a bustier top with golden metal Medusa ’95 shoulder strap details, the season’s printed metal mesh skirt, and a silk shirt printed in the House’s definitive Barocco print.
The campaign features the following eyewear from the Signature line:
VE 4488U
A geometric cat-eye shape in lightweight acetate, this sun style features strong angles and sweeping curves. Its wide dimensional temple is enriched by the Versace logo in gold lettering. Available in black with dark gray lenses, solid red with pink gradient violet lenses, Havana tortoise with dark gray lenses, and transparent rose with rose gradient gray lenses.
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VE 4496U
A square front and wide temple style that shares a more-is-more approach to style for an empowered Versace look. The style is crafted with injected material and features a metal logo in relief on the temples for a tactile 3D finish. Available in black with dark gray lenses.
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EssilorLuxottica: Introducing the New Spring-Summer 2025 Collection From Vogue Eyewear
Welcome to the No Rules Club.
Shake off the shackles of judgement, outgrow old inhibitions and live fearlessly in your own skin.
This year, Vogue Eyewear invites you to celebrate the things that make you you.
The new SS25 collection was born out of that feeling that comes when you find your flock. Deep friendships are formed, and your wildest memories are made.
Joy comes easy, knowing you can share, geek out and relish all the things you love to do with your crew of likeminded people.
For the first time, this collection also introduces the Youth segment: designed for teenagers but also perfect for adults looking for smaller-sized frames these grown-up shapes are totally on-trend and easy to wear, because self-expression has no age or limits.
Join the movement. Be free and let free. So long as you’re being authentically you, no rules apply.
VO5637SU
With a wink to the golden age of cinema, narrow cat eye sunglasses cut a sharp figure with vibrant hues, logo-stamped temples and a choice of classic or coloured lenses. Up the impact with innovative IML technology available on selected models, delivering a dynamic pearl effect to the front of the frame.
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VO5620S
Write your own rulebook with vibrant irregular frames where delicate V-pins soften the square silhouette, while the temples, with their exposed metal core, reveal their industrial edge.
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Marchon: KARL LAGERFELD Presents New Eyewear for Spring-Summer 2025
The Spring-Summer 2025 KARL LAGERFELD eyewear collection showcases designs influenced by the brand’s seasonal stories and blends a fresh take on timeless aesthetics. Modern shapes, distinct colourations, and premium details come together in frames made from high quality materials, authentically reflecting the Parisian rock-chic essence of KARL LAGERFELD.
KL6188S – Available in black, white, and dark tortoise.
Crafted from bio-injected plastic, this innovative men’s sunglass style makes a bold statement with its rectangular front and broad, strong temples. The KARL LAGERFELD embossed tone-on-tone logo and solid colour lenses complete the distinguishing look of this frame, presented in three timeless shades.
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KL6182S – Available in striped blue, black, striped, black, and dark tortoise.
This contemporary sunglass style, crafted from premium acetate and designed for both men and women, owes its characteristic look to the striped finish of the acetate front and to the slightly geometrical rectangular shape. An enameled metal plaque on the temples features the Karl autograph logo, further enhancing this frame’s stylish design.
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The KARL LAGERFELD eyewear collection is available at KARL LAGERFELD boutiques, online at KARL.COM, at premium sun and optical retailers, and at specialty stores globally.
Marchon: Paul Smith Eyewear Introduces the SS25 Campaign Frames
Bold yet classic shapes and sophisticated colour choices bring Paul Smith’s distinctive visual approach to the SS25 collection of sunglasses and optical frames. The new eyewear, crafted in Italy with meticulous attention to detail – and complemented by the brand’s iconic stripe detailing and ‘handwriting’ logo – highlights the British designer’s ethos with well-balanced modernity and versatile elegance.
PS25602S MACLEOD
Part of the Artist Stripe Detail collection, Macleod is an elegant sunglass style for men, combining versatility and sophistication. Made from premium acetate with handcrafted details, it features custom multi-stripe acetate profiles and the Paul Smith logo engraved on both temples. Macleod is offered in four colour options: Black Multi-Stripe and Havana Multi-Stripe, both featuring multi-coloured acetate across the entire front; and Khaki/Striped Green and Havana/Striped Blue, as seen in the SS25 advertising campaign, with multi-tonal acetate along the lower front, as well as gradient lenses.
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The SS25 Paul Smith eyewear collection will be sold globally through select optical retailers, department and specialty stores, Paul Smith retail locations, and online at www.paulsmith.com.
Marcolin: Marciano Sunwear Collection by GUESS
Sophisticated, vibrant, eclectic. The new Marciano Eyewear collection celebrates the rich heritage of the brand’s distinctive aesthetic and style.
Elegance and luminosity are at the heart of these designs, featuring refined metal and gold accents, set as inserts within acetate frames or applied asymmetrically across the front and temples. Crystals and micro-studs add a glamorous, sophisticated touch to the silhouettes, while pearlescent patterns bring a fresh take to the classic Havana hues, evoking the brand’s modern accessory lines.
Timeless shapes blend with contemporary charm, showcasing luxurious detailing and bold personality. A masterful display of technical prowess and an expert vision of elegance and charisma define this vibrant collection, marked by seductive colours and daring character.
GM00018
Acetate sunglasses with a rectangular front accented by gold inlays. The frame features the signature vertical ‘M’ logo occupying the full height of the temples.
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GM00022
Metal frame in cat-eye style. Luminous stones are elegantly set into the double bridge and the front of the temples, adding a touch of brightness and sophistication to the design.
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Marcolin: adidas Sport Eyewear
Sport is more than just physical activity; it’s a lifestyle that embodies continuous progress and innovation. The latest adidas Sport eyewear collection represents the natural evolution of a brand dedicated to the highest standards. This collection introduces a bold and inclusive new aesthetic.
The styles offer superior comfort, durability, and functionality, with a significant new addition: smaller sizes for their most iconic frames, perfectly fitting smaller face shapes. The collection features an advanced system of technical sun lenses, available in sophisticated shades perfectly adapting to sport specific needs, light conditions, and terrains. An innovative ventilation system prevents fogging, ensuring crystal-clear vision at all times, while adjustable nose pads and temples provide adaptability in every situation.
The contemporary sport aesthetic is perfect for those who want a dynamic look both on and off the field, without compromising on functionality. Lightweight yet sturdy frames are designed to provide stability during movement, combining the technical product features with the versatility of a lifestyle accessory.
The new 3-bar logo on adidas sunglasses and optical frames defines the brand’s dynamic approach to style, showcasing iconic details that express adidas Sport’s commitment to pushing the boundaries of sport.
SP0107 – DUNAMIS EVO S
This small version of the Dunamis Evo style was created to meet the needs of athletes with narrow facial shapes and features. Research and development have allowed adidas to dedicate the high technology of the Dunamis Evo style to a smaller frame to ensure a perfect fit. A new stability bar and adjustable nose piece that can be adjusted in all directions, the ventilation system of the temples, and the slot on the top of the frame front are elements that guarantee maximum performance. The carefully treated lenses improve comfort and adaptability to different weather conditions and sport needs.
Caliber 136 – Base 7 – Bridge 00 – Temple 120
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SP0108
Unisex cylindric mask with a bold design and injected frame. The adjustable temples create an effective grip on the tips, while a ventilation system on the top of the frame front improves airflow to prevent the lenses from fogging. The lenses have undergone hydrophobic, oleophobic, scratch-proof and dust-proof treatments. The style is adaptable to prescription clip-ins to meet the needs of athletes who require consistently high-performance eyewear.
Caliber 142 – Base 6 – Bridge 00 – Temple 130
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WestGroupe: Nano Sol - The Most Complete Collection of Children’s Sunglasses
WestGroupe introduces Nano Sol, a comprehensive sunwear collection designed to provide optimal sun protection for infants, children, and teenagers. Created by Nano Vista, the leading brand in children’s visual health, Nano Sol is the ultimate choice for boys and girls aged 0 to 14 seeking sunglasses that combine safety, comfort, and personality. The launch collection includes 11 models in a variety of styles, colours, and materials, all featuring category 3 lenses. These lenses not only shield young eyes from harmful UV rays, they also empower kids to express their unique personalities under the sun.
In keeping with its commitment to innovation, Nano Vista debuts Somflex, a patented material that delivers unparalleled softness, comfort, and flexibility. With a high-quality rubber finish, this material offers both lasting comfort and outstanding durability, ideal for accompanying little ones on their sun-soaked adventures. The collection also features colour-changing frames made from Chromaflex, an innovative material infused with photochromic pigments. These frames shift colour when exposed to sunlight, offering a fun, science-inspired twist on traditional sunwear.
With sizes ranging from 42 to 58, Nano Sol is dedicated to offering sunglasses to children of all ages. With four distinct lines in the collection, Nano Sol Baby, Nano Sol Somflex, Nano Sol Chameleon, and Nano Sol shield sunglasses, it is the most complete collection of children’s sunwear.
Nano Sol Baby
For the littlest ones, Nano Sol Baby frames are ergonomic sunglasses designed with the innovative “angle-light-cover” system, which blocks sunlight from all angles. Ideal for babies and children aged 0 to 4 years, Nanito S (NS57) and Kooki S (NS58) come with high-quality Blue Block and anti-scratch lenses, offering complete protection for children’s visual development.
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Nano Sol Somflex
Designed for children aged 5 to 14 years old, Nano Sol Somflex frames blend comfort, protection, and style, making them a top choice for those who refuse to compromise. Made from Nano Vista’s patented Somflex material, these frames are soft to the touch, ultra-durable, and available in eye-catching colour combinations including Matte Pink Turquoise, Matte Purple Lilac, and Matte Blue Green. With shapes ranging from the cool round Garda (NS64) to the sleek rectangular Baikal (NS65), there are models to suit every kid’s personality. These are sunglasses kids will want to wear and that parents won’t have to worry about!
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Nano Sol shield sunglasses
Designed to set trends, Victoria S (NS70) and Victoria M (NS74) take inspiration from influencers and athletes. These shield sunglasses are a must for boys, girls, and teenagers looking to elevate their style with a bold statement. With a wraparound lens and high-quality mirrored treatment, they provide maximum coverage and protection for outdoor activities such as cycling, skating, or skiing. The dual-injection temples with rubberized details ensure a comfortable and secure fit. A smart blend of style and safety, they’re a standout choice for the coolest kids in town.
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Immagine98: X-Ide New Generation’s RIGEL Eyewear Wins an Award at the Frame Affair in New York
The Frame Affair in New York City is a unique gathering place for independent designers and visionary artisans. Curated like a true art gallery, it showcases the most innovative collections in the eyewear industry. Here, creativity and excellence come together to create an immersive experience that allows visitors to connect directly with the designers and fully appreciate the stories and passion behind each creation.
In this prestigious setting, the RIGEL model by X-Ide New Generation received a major tribute, standing out as one of the most innovative creations showcased at The Frame Affair – a true hub for independent eyewear. The award celebrates innovation, design and creativity, core values that have always been at the heart of the X-Ide philosophy.
“We are incredibly proud of this recognition,” says Susi Tabacchi, General Manager of Immagine98, the Cadore-based company behind the X-Ide New Generation brand. “With this collection, we wanted to give X-Ide an even bolder and more innovative identity, taking it into a futuristic and contemporary dimension. The success of RIGEL confirms that our vision resonates internationally.”
RIGEL is the collection’s star model – the seventh, just like the seventh brightest star in the sky from which it takes its name, located in the constellation of Orion. Frequently referenced in cyberpunk literature as a symbol of exploration and planetary colonisation, Rigel evokes a fearless and visionary future. Likewise, RIGEL eyewear by X-Ide New Generation features a striking, unique and visionary design – an explosion of colour and form that will fascinate and surprise you, no matter what universe you find yourself in.
This important recognition consolidates the role of X-Ide New Generation as a leading brand on the international eyewear scene, which continues to pursue a brave and revolutionary vision. With ongoing stylistic and technological research, the company reaffirms its commitment to offering truly unique designs.
X-Ide New Generation’s RIGEL
