If that feels like a surprise it might be because British designers, Jason and Karen Kirk, have been creating eyewear for more than 30 years. The Kirk family optical history began over a 100 years ago when brothers Sidney and Percy Kirk launched Kirk Brothers, with the sole objective of establishing London as the centre of optical excellence.
They helped other competitive companies set up factories, figuring that if the industry did well, they would do well, a generous approach which would serve our industry well today. They were also great innovators, creating ‘Facifit’ – the first adjustable nose-pads, and creating all sorts of tools and marketing which they shared across the profession.
Two generations later, husband and wife, Jason and Karen, express their innovation, principally through the material that they use. “We have developed a unique grade of Italian acrylic that weighs virtually nothing,” said Designer Karen Kirk. “ It is so comfortable to wear, despite the chunky appearance.”
The collection is sold in around 500 independent optical stores globally and the new sunglass collection is starting to have an impact in the fashion world. With 30 years’ experience behind them, the Kirks’ passion for optics is as bright as ever. “We are very excited about our new Silmo releases,” said Jason. “My role will take me on some interesting trips later in the year to explore new market opportunities as the world of the independent optician evolves to welcome new and inspiring territories.”
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