The children’s eyewear industry is experiencing a remarkable transformation, moving far beyond basic vision correction to embrace cutting-edge technology, beloved character collaborations, and thoughtful design that prioritizes both function and fun. Today’s young eyewear enthusiasts have access to an unprecedented range of options that seamlessly blend style, comfort, and durability—addressing the unique needs of active children while capturing their imagination.
From Ray-Ban’s enchanting Disney Lilo & Stitch collection that brings beloved characters to life through vibrant purple and blue designs, to WestGroupe’s revolutionary Nano Custom Fit 3.0 that adapts to every child’s unique facial structure, manufacturers are pushing the boundaries of what children’s eyewear can achieve. These innovations extend beyond mere aesthetics, incorporating bio-based materials, 3D printing technology, and anatomical engineering that ensures optimal fit and comfort throughout a child’s most dynamic activities.
The industry’s commitment to sustainability is equally impressive, with brands integrating bio-nylon frames and bio-rubber components that reduce environmental impact without compromising on quality or safety. Meanwhile, specialized collections like Lacoste’s Petit Piqué and LOOKKINO TRI-X demonstrate how premium craftsmanship can be scaled for younger consumers, featuring ultrathin temples, flexible designs, and customizable elements that grow with the child.
This evolution reflects a deeper understanding that children’s eyewear must serve multiple roles: protecting developing vision, withstanding the rigors of playground adventures, expressing individual personality, and building confidence. Whether through Hello Kitty’s playful branding that celebrates creativity, Superflex Kids’ vibrant patterns that showcase unique style, or Nifties’ sophisticated designs that bridge childhood and adolescence, today’s offerings recognize that young wearers deserve eyewear that is as dynamic and multifaceted as they are. The result is a marketplace where innovation meets imagination, creating products that children actually want to wear while giving parents the peace of mind that comes with superior protection and durability.
EssilorLuxottica – Ray-Ban Kids Introduces the Disney Lilo & Stitch Collection
Just in time for the highly anticipated live-action reimagining of Disney’s Lilo & Stitch, Ray-Ban Kids is bringing the wonder of Disney to young fans with the launch of the Ray-Ban | Disney Lilo & Stitch Collection. Inspired by the mischievous fugitive alien Stitch and the heartwarming story of family and friendship, this collection blends iconic Ray-Ban craftsmanship with playful, kid-friendly design.
Featuring a vibrant purple and blue design, these sunglasses capture the essence of Stitch’s chaotic yet lovable personality. Built with bio-nylon frames, bio-rubber nose pads and temples, this style ensures all-day comfort and durability for little explorers. Adding a touch of Disney storytelling, prints of Stitch on both temple tips make these frames a must-have for young fans ready to experience the beloved classic in a new way.
The live-action “Lilo & Stitch” is the wildly funny and touching story of a lonely Hawaiian girl and the fugitive alien who helps to mend her broken family. The new film is directed by Oscar nominated, Dean Fleischer Camp and stars Maia Kealoha, Sydney Elizebeth Agudong, Billy Magnussen, Tia Carrere, Hannah Waddingham, Chris Sanders, with Courtney B. Vance, and Zach Galifianakis.
Combining UV protection, comfort, and fun, the Ray-Ban | Disney Lilo & Stitch Collection is the ultimate accessory for kids looking to express their love for Disney while staying protected in the sun.
The collection is now available at select retailers and throughout Ray-Ban and SunglassHut stores and channels with a SRP of $€106/ $112.
SUN – RJ9077S:
Lightweight bio-based1 frame with a lovable Stitch print. Features bionylon G15 lenses, bio-rubber nose pads, and temple injections for comfort and a secure fit. Available in cute colourways, including Ray-Ban Kids’ best-selling purple.
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OPTICAL – RY1631:
Lightweight bio-based2 optical frame with fun Stitch details on the temples. Features bio-rubber nose pads and temple injections for all-day comfort. A clipon function transforms them into sleek sunglasses. Available in Ray-Ban Kids’ best-selling purple.
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1*Lenses designed with bio-nylon containing 40% bio-based carbon content** (available only for classic sun lenses). Non metallic frames also feature bio-based frames with 57% bio-based carbon content**.
** tested according to ASTM D6866 standard
2*Lenses designed with bio-nylon containing 40% bio-based carbon content** (available only for classic sun lenses). Non metallic frames also feature bio-based frames with 57% bio-based carbon content**.
** tested according to ASTM D6866 standard
Marchon – Lacoste Presents Petit Piqué
Petit Piqué – L3114
A new metal round style in the Tweens collection combines durability with comfort through rubber wrap-around coloured nose pads that ensure a secure fit and exceptional comfort. This functional yet aesthetic design features ultrathin temples adorned with an engraved piqué pattern, while the nose pad colourations perfectly complement the colourful temple accents for a cohesive, stylish look.
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WestGroupe – Nano Custom Fit 3.0: Engineered to Adapt to Every Face
WestGroupe unveils Nano Custom Fit 3.0, the latest evolution in custom-fit, indestructible eyewear for children and teens aged 4–16. Developed by Nano Vista, a recognized leader in durable children’s eyewear, this next-generation release delivers unmatched adaptability, comfort, and resilience. The launch collection features 8 designs inspired by top-selling Nano Vista models, offered in a vibrant colour palette across sizes 44 to 54.
Revolutionizing Fit & Flexibility
Nano Custom Fit 3.0 is a complete redesign of the previous 2.0 version. Crafted from Siliflex, a proprietary material, and thermoplasticrubber (TPR), these frames are ultra-resistant, lightweight, flexible, and hypoallergenic. Built for unparalleled anatomical fit, the new collection introduces major innovations including adjustable TPR nose pads and extendable temples—both engineered to adapt to every child’s unique facial structure. The result is a secure, slip-resistant, and ultra-comfortable wearing experience.
Designed for Professionals & Families
In support of eye care professionals, each model features a demo lens guide to assist with precise pupillary distance and fitting height measurements—streamlining the dispensing process and enhancing the in-store experience for opticians and families alike. With this new collection, Nano Vista reaffirms its position as a leader in innovation, design, and functionality in children’s eyewear.
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Westgroupe – Superflex Kids Introduces New Styles For Boys And Girls
WestGroupe introduces the newest Superflex Kids collection, a vibrant lineup of ten styles that blend playful design with everyday comfort. Bursting with colour, patterns, and personality, each frame is thoughtfully crafted to showcase every child’s unique style. Built with durable spring hinges and a focus on fit, this collection offers the perfect balance of fashion and function that both kids and parents will love.
For Boys
SFK-320 is an acetate combo frame with a modified rectangle shape that combines sharp lines and bold colour play. Available in Navy Blue Yellow, Grey Orange Apricot, and Forest Lime Grey, this model offers a mix of colour and attitude, allowing boys to showcase their unique personalities.
SFK-317 is a stainless steel combo frame that brings a cool look to a trusted fit. Available in Black Camo, Navy Camo, and Green Camo, this frame delivers a confident and standout style, perfect for stylish and adventurous boys.
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For Girls
Combining vibrant design with bold detailing, SFK-324 is an acetate combo frame with a modified round shape that brings a playful touch to everyday eyewear. The frame front features a flower-shaped rivet, while a floral pattern on the temple brings extra detail and charm. Navy Rose and Teal feature gradient fronts for a smooth flow of colour, while Rose Shimmer stands out with its eye-catching shimmer effect.
SFK-316 is a stainless steel frame with a modified square shape that brings a playful geometric twist to a sleek design. Available in Lavender Rose Gold, Papaya Gold, and Mint Rose Gold, this frame embraces youthfulness and fashion.
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J.F. Rey’s New KIDS Collection
The KIDS collection from J.F. Rey has nothing to envy from the adult one! Designedf or ages 4 to 12, it showcases the brand’s unique creative expertise through a vibrant yet full-of-character line, where style meets imagination. For curious minds and day dreamers—the ones who see the world in full colour, with heads in the clouds and mischief in their eyes. Like this new KIDS campaign!
A Design That Grows with Your Child
Available in a wide range of shapes and styles for both girls and boys, this new collection presents a tender yet expressive world, inspired by the spirit of childhood. Balancing refined design with playful whimsy, it stands out with its original silhouettes, vibrant acetate patterns, and creative, fun details that captivate children’s attention.
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Each frame is a unique creation, true to the brand’s visual signature: from the brand’s own two-tone collages to graphic patterns, from pastel gradients to stronger signature contrasts. The line softens for the younger ones with bright transparencies and charming pastel shades that flatter the face. For ages 8 to 12, it gains more character: the colour palettes become richer, and the graphic effects become bolder, striking a subtle balance between childlike energy and the first sparks of style.
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All the models are designed in J.F. Rey’s own creative studio with special attention to ergonomics: perfectly adjusted nose bridges, flexible temples, and softened edges around the nose and ears. Nothing is left to chance here—lightweight feel, durability, optimal comfort, and high-quality craftsmanship with careful finishing are at the core of everything they do.
This collection reflects those who wear it: joyful, modern, and expressive. Glasses that play with shapes, colours, and the tastes of young ones, blending creative freedom, attention to detail, and a strong sense of style.
LOOK Introduces LOOKKINO TRI-X
Following the success of the adult version, TRI-X – the concept frame by LOOK that has revolutionized the fit of athleisure eyewear – is now also available for the younger set with LOOKKINO TRI-X. A collection designed for kids from 5 to 10 years old, it combines cutting-edge technology, ergonomic design and maximum freedom of movement, along with colourful contemporary style.
LOOKKINO TRI-X is a product of the experience of LOOK, the Italian brand with more than 45 years of history, specialized in the design and manufacture of 100% Made-in-Italy eyewear. The collection is the tangible, fun-loving evolution of eyewear created to be worn by young children in their most dynamic daily activities – with safety, comfort and light weight.
The LOOKKINO TRI-X secret is encapsulated in the 3D printing technology of the NIL material, an absolute first in the Kids segment. Already a star performer in the adult collections, NIL is used here in an even more sustainable version that is lightweight and pleasant to the touch, thanks to production developments made possible by three-dimensional printing. Completely non-toxic and hypoallergenic, it is the ideal material for the Kids’ collection.
Every detail of LOOKKINO TRI-X frames is crafted to offer maximum stability and comfort. The flexible temples are designed to adapt perfectly to the anatomy of the face and ensure a secure yet comfortable fit. The innovative BLOCK-IN system eliminates traditional hinges and their weak points, delivering greater durability in daily use.
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The temple tips are another strong point – thanks to their ‘curly’ shape, that can be shortened in 2.5 mm sections, the length of the temples can be personalized to obtain an accurate fit based on the age of the child and their facial morphology.
Available in two styles (3931, 3933), LOOKKINO TRI-X frames are also known for their vibrant colour palette, with combinations suited to boys and girls. This collection combines technical design and playful colourways to transform each frame into a really “cool” accessory.
Design Eyewear Group – Nifties
8556 – FINE FINISH
Introducing the sleek, clean and angular full metal frame – the Fine Finish. This unisex frame is offered in a variety of luxury and vibrant colours including petrol blue, satin purple, matt black and luxury gold. Geometric angles and soft confetti tort temples complete the look.
9537 – FINE AND FIRM
Chunky tort acetates in translucent multi colour torts play against colour pop vibrant temples and tip ends. A bolder style that still works for finer features and offers the same comfort and luxury feel that you would expect from Nifties.
9538 – FINE LINE
Introducing two new designs in the fresh and innovative concept from Nifities – the Fine Line, offering two easy to wear, every day ladies full acetate frames in multicolour tort and crystals with contrasting statement temples. Each style showcases an delicate lamination line as an extra detail.
9540 – FINE ALL AROUND
A mix of retro charm and modern appeal this frame includes soft, circular lines. The fine all round is especially flattering for a variety of face shapes, from angular to square. This design creates a gentle contrast and adds softness to sharp features. A balanced shape that works beautifully with fine or narrow faces.
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EYEWEAR DESIGNS - Hello Kitty: the HK 391
The Hello Kitty HK 391 frame is a delightful expression of youthful exuberance and style, designed specifically for young fashion enthusiasts who adore the iconic Hello Kitty brand.
Its playful design, adorned with charming Hello Kitty branding on the temples, brings a splash of vibrant colours and a fun shape that is sure to captivate the hearts of children and parents alike.
This frame not only serves as a fashionable accessory but also embodies the spirit of fun and creativity, making it a must-have for any little girl looking to showcase her personality.
With the HK 391, parents can feel confident knowing they are providing their children with eyewear that is both stylish and functional, ensuring their little ones look fabulous while enjoying their daily adventures. Explore the Hello Kitty collection and discover how the HK 391 can enhance your child’s style while reflecting the quality and care of Eyewear Designs.
