Vision Expo is undergoing a major transformation, consolidating from its traditional bi-annual, coast-to-coast format into one comprehensive yearly gathering starting March 2026. The Vision Council and RX, who organize the trade show, describe this restructuring as “a strategic evolution that will reshape the future of eyecare and eyewear in the Americas.”
The new unified format will create a rotating national event that moves between major metropolitan markets across the United States. The inaugural consolidated show is scheduled for Orlando in 2026, followed by Las Vegas in 2027 and New York in 2028, with all events taking place during the first quarter of each year.
Industry Response and Future Vision
This transition represents a response to comprehensive industry input gathered from exhibitors, attendees, business partners, and board leadership. The restructured Vision Expo aims to establish itself as the premier destination for product launches, professional development, technological advancement, and industry networking throughout the optical sector.
Key objectives of the new format include:
- A more robust experience with expanded technology showcases, immersive activations, focused education and enhanced networking
- Simplified event planning for companies and attendees in a crowded industry events calendar
- One comprehensive event for the optical community in eyewear, vision care and technology to meet, learn and do business
- Strategic timing in March, aligned with product launches, continuing education credit cycles and key buying seasons
- A rotating host city model in top business travel destinations that provide regional access, fresh experiences and global appeal
- Room to grow into new categories while maintaining the show’s position as the leading optical event in the Americas
“Focusing our efforts into one major U.S. event allows us to go bigger, stand out more, and deliver a stronger overall experience,” says Jamie Shyer, co-CEO/COO of Zyloware. “It’s the right move for the industry, giving both exhibitors and attendees more value through greater visibility, focus, and impact.”
“By concentrating resources to produce one yearly show, Vision Expo strengthens its position as the can’t-miss optical event in North America,” said April Stackhouse, Event Vice President, RX. “Participation is easier than ever, and the show will be better than ever – we are investing in immersive experiences, curated programming and exclusive opportunities for product launch and new business that can’t be found anywhere else.”
Future Show Dates and Locations
- Vision Expo 2026: March 12–14, Orlando, Florida – Orange County Convention Center
- Vision Expo 2027: March 11–13, Las Vegas, Nevada – The Venetian Expo
- Vision Expo 2028: March 30–April 1, New York, New York – The Javits Center
Vision Expo West will proceed as planned in Las Vegas from September 17-20, 2025, serving as the final event under the current dual-show structure before the transition to the new consolidated format.