The age-old debate between East and West London continues to spark discussions among Londoners and visitors alike. With distinct cultural identities, architectural styles and social atmospheres, both sides of the city offer unique experiences that contribute to London’s global appeal. For decades, East London has been celebrated for its rich history, artistic spirit and urban regeneration. In contrast, West London has long been synonymous with elegance, affluence, and timeless charm.
ASCOT

A beautifully crafted and captivating design, Ascot features a diamond cutaway pattern that plays with light, revealing a spectrum of colour through its multifaceted angles and varied thicknesses. A statement of refined elegance—diamonds fit for a Queen.
WHARF

The Canary Wharf business district in East London, renowned for its luxury living and lifestyle, is captured in two distinct shapes that embody a conservative design ethos: the WHARF. Featuring a full metal frame in three colours, it showcases stepped metal sheet detailing and a contrasting inner rim pop of colour—bringing together business sophistication and luxury in one frame.
RITZ

Crafted with a vision of refined elegance, these premium men’s sunglasses draw inspiration from the opulence of The Ritz London — a name synonymous with British heritage, impeccable style, and uncompromising luxury. The uniquely designed rimmed frame delivers a statement of modern refinement, while luxurious features elevate every angle.
SAVOY

Crafted with the elegance and sophistication that defines The Savoy London, these luxury full acetate designer sunglasses embody classic British style with a modern edge. Available in two distinct silhouettes—a slim, sleek profile and a bold, fashion-forward square shape—each pair reflects a refined aesthetic suited for the discerning wearer.
William Morris is distributed in Canada by Design Eyewear Group.