Take a deep breath, roll the dice and watch – every throw is a winner with this new WOOW collection!
The French brand is more confident than ever in asserting its identity and signature style by rewriting the rules of the game. Optimistic and mischievous, these new optical and sun concepts turn every day into a true playground – where every detail becomes strategy, every shape a calculated risk, every colour a bold bet.
CHECK MATE
“CHECK MATE: put your opponent in check”
Everyone knows – you’re always a few moves ahead. A colour accent redraws CHECK MATE’s silhouette with a nod to chess piece cuts. With precise, sculpted 3D design – a masterstroke.
HEART QUEEN
“You’re the queen. And you play to win with HEART QUEEN”
HEART QUEEN unveils the collection’s masterpiece: a boldly structured frame for women who lead, decide and reign. Bi-colour design shapes the face like a graphic shield – a symbol of pride and strategy. HEART QUEEN doesn’t just play the game – she rewrites it.
SUPER TACTIC
“Play in pairs. Find your new partner-in-crime with SUPER TACTIC”
SUPER TACTIC plays with contrasts and double meanings! A bi-colour frame that merges angles and curves, square and round, positive and negative. Unexpected corners appear: a visual puzzle to wear solo or in pairs. Four corners like a card game, a gaze that intrigues – your move!
WOOW is distributed in Canada by Design Eyewear Group.
