Establishing a robust digital presence is crucial for ECPs to remain competitive and expand in the current marketplace. To support your online visibility efforts, we’ve put together a list of 10 straightforward tips that you can implement yourself:
1. It’s all about content and audience!
→ Get started today: To start working on a content strategy, focus on understanding the profile of your patients and their needs, establish a few patient personas and ask a few patients what kind of content would be relevant to them, through a small survey.

2. Register in online directories
3. Conduct an SEO audit for your website
On-page SEO audits evaluate the keywords you employ and their placement within your content. Based on the results of the audit, you may choose to incorporate additional keywords into services and brand listings and meta tags or concentrate on keywords that are less competitive.
→ Get started today: Run basic SEO audits for free on platforms such as ahrefs.
4. Target more keywords with a blog for your clinic
With a blog, each post you publish can delve deeply into a relevant keyword and be individually optimized to rank for that keyword. This offers the opportunity to appear in search results for a multitude of queries that your patients are performing at various phases in their journey. A stronger Web presence is not the only benefit of having more first-page appearances; it also results in increased traffic to your site through increased credibility.
→ Get started today: Ask a patient today on a topic they’d love to learn more about! Discuss blog ideas with your staff and colleagues, based on the strengths of your clinic, and the needs and profile of your patient.
5. Prioritize local search

Don’t wait for patients to walk by your clinic, make sure they can find you on Google Maps, Apple Maps, Yelp, and other sites.
→ Get started today: Make sure you’re on Google Maps and update the information if necessary.
6. Request Google reviews from your patients
→ Get started today: Add a “Please leave us a review!” link redirecting toward your Google Business Profile at the end of your emails and text messages sent to patients after their visit.
7. Create a visual identity for your social media accounts
→ Get started today: Create a free account on Canva and use their social media posts templates for your clinic.
8. Plan your Social Media publications in advance and organize them by theme
Prepare an editorial calendar and plan your content ahead of time to help your clinic do well on social media. Think of different themes and categories for your posts, this will allow you to create more content. Some category ideas include products, services, educational posts, patient feedback, behind-the-scene at the clinic. When you combine the themes and the calendar, it’s easier to come up with ideas for posts.
→ Get started today: Make sure you use the Content Planner available on the Meta Business Manager to schedule and manage all your monthly posts on Facebook and Instagram.

9. Put up Search Engine ads
Paid ads are a quick way to get more people to know about your clinic. Paid search ads let you reach people who are actively looking for something, and retargeting ads, which are a type of display ad, let you connect with people who have already shown interest in a product or service.
→ Get started today: Use Google’s Anonymous Ad tool to preview search results for specific keywords.
10. Put up Social Media ads
Because ads reach more people and get more interactions than spontaneous posts, you can use them to boost your online profile. People who use social media don’t have as much purpose as people who use search engines, but social ads are better at addressing people and give you more creative freedom.
→ Get started today: Browse through some of Meta’s free courses on social media advertising.
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