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10 Tips to Improve Your Digital Presence

Establishing a robust digital presence is crucial for ECPs to remain competitive and expand in the current marketplace. To support your online visibility efforts, we’ve put together a list of 10 straightforward tips that you can implement yourself:

1. It’s all about content and audience!

A thoroughly implemented content strategy serves as a blueprint for your digital marketing initiatives, guaranteeing that all activities, from SEO (Search Engine Optimization) to advertising, are consistent with your primary goals to support business growth.
What do we specifically refer to as “content”? In the digital realm, content encompasses everything that someone creates and shares online, including blog articles, website text, social media updates, videos, and advertisements. It encompasses all materials that captivate your audience and clarify your services and values. By implementing an effective strategy, you can guarantee that all your digital marketing initiatives are cohesive, reinforcing each other to attract, engage, and convert online users to customers and patients.
But without first identifying your audience, you cannot create a content strategy that works. Recognize the needs, preferences, and profiles of your customers or patients. Make sure your content specifically addresses these factors. This fundamental step guarantees that your approach is pertinent, captivating, and in line with the expectations of the audience.

→ Get started today: To start working on a content strategy, focus on understanding the profile of your patients and their needs, establish a few patient personas and ask a few patients what kind of content would be relevant to them, through a small survey.

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2. Register in online directories

Create listings in search engine and local business directories. Begin by verifying the accuracy of your business information and claiming your Google Business Profile. Next, create a profile or business account on other prominent search engines, such as Yahoo and Bing, as well as local online listing sites, such as Yelp and the Yellow Pages.

→ Get started today: You’re probably already on Google. But are you also on Yahoo and Bing?

3. Conduct an SEO audit for your website

By identifying the strengths and shortcomings in your current SEO strategy, an SEO audit can assist in improving your search engine results page (SERP) rankings. It pertains to technical performance, off-page performance, and on-page performance:

On-page SEO audits evaluate the keywords you employ and their placement within your content. Based on the results of the audit, you may choose to incorporate additional keywords into services and brand listings and meta tags or concentrate on keywords that are less competitive.

→ Get started today: Run basic SEO audits for free on platforms such as ahrefs.

4. Target more keywords with a blog for your clinic

In terms of optimizing for keywords other than your service and location, the primary pages of your website (homepage, about, products/services, contact) are relative limited. The objective is to reduce the information to the essentials that visitors are seeking, and there is a limited amount of text to work with.

With a blog, each post you publish can delve deeply into a relevant keyword and be individually optimized to rank for that keyword. This offers the opportunity to appear in search results for a multitude of queries that your patients are performing at various phases in their journey. A stronger Web presence is not the only benefit of having more first-page appearances; it also results in increased traffic to your site through increased credibility.

→ Get started today: Ask a patient today on a topic they’d love to learn more about! Discuss blog ideas with your staff and colleagues, based on the strengths of your clinic, and the needs and profile of your patient.

5. Prioritize local search

When you do local SEO, your site will be seen by more people in your area. If you want to do better in local search, you should add information about your location to your business pages, socialmedia accounts, and website material. You should also focus on location-specific keywords.

Don’t wait for patients to walk by your clinic, make sure they can find you on Google Maps, Apple Maps, Yelp, and other sites.

→ Get started today: Make sure you’re on Google Maps and update the information if necessary.

6. Request Google reviews from your patients

When it comes to directory results, reviews are one of the most influential factors. They also score well for Google’s local search, which is a major plus. Ask patients to provide reviews after a visit, but don’t force it. And don’t forget to reply to each of your reviews, whether they are positive or negative.

→ Get started today: Add a “Please leave us a review!” link redirecting toward your Google Business Profile at the end of your emails and text messages sent to patients after their visit.

7. Create a visual identity for your social media accounts

Standardize the look and feel of your social media posts so that your audience can quickly identify them. This can be as simple as determining a font and colour code for all your publications.

→ Get started today: Create a free account on Canva and use their social media posts templates for your clinic.

8. Plan your Social Media publications in advance and organize them by theme

Prepare an editorial calendar and plan your content ahead of time to help your clinic do well on social media. Think of different themes and categories for your posts, this will allow you to create more content. Some category ideas include products, services, educational posts, patient feedback, behind-the-scene at the clinic. When you combine the themes and the calendar, it’s easier to come up with ideas for posts.

→ Get started today: Make sure you use the Content Planner available on the Meta Business Manager to schedule and manage all your monthly posts on Facebook and Instagram.

9. Put up Search Engine ads

Paid ads are a quick way to get more people to know about your clinic. Paid search ads let you reach people who are actively looking for something, and retargeting ads, which are a type of display ad, let you connect with people who have already shown interest in a product or service.

→ Get started today: Use Google’s Anonymous Ad tool to preview search results for specific keywords.

10. Put up Social Media ads

Because ads reach more people and get more interactions than spontaneous posts, you can use them to boost your online profile. People who use social media don’t have as much purpose as people who use search engines, but social ads are better at addressing people and give you more creative freedom.

→ Get started today: Browse through some of Meta’s free courses on social media advertising.

To go further, ask the experts:

The advice and support of an agency specialized in digital presence can help you craft a tailored, ready-to-use digital marketing strategy, including content creation, social media management, SEO, and online advertising. Whether you’re looking for short-term support, or want to train your team to become independent and in control rapidly, we’ll be happy to assess your digital presence and advise you on the best way forward, according to your priorities.

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