Purchase Factors Drive Online Contact Lens Searches, According to New U.S. & Canadian Research
New research from the Contact Lens Institute (CLI) indicates that purchase factors are the primary driver of consumer online contact lens-related searches in the U.S. and Canada, representing 65% of top 20 query volumes. The latest installment of CLI’s See Tomorrow initiative also suggests there is considerable need to enhance patient education specific to contact lens removal, as well as to amplify discussions surrounding dual wear, i.e., patients situationally shifting between contact lenses and glasses.


Report Highlights

Digital Search Methodology
CLI conducted the digital search research using Google “contact lenses” auto-complete results for U.S. and Canada, and TikTok auto-complete results in English, sourced via AnswerThePublic.com, with data collected weekly from January 3-31, 2025. Auto-complete suggestions employ language, location, and trending user behaviors to suggest the most searched phrases over the past several weeks. In addition, CLI analyzed Google Trends data for December 1, 2024, to January 31, 2025. Google Trends reports relative rankings of search terms over a defined period, using completed user behaviors, plus rank-ordered related topics and searches from the same user sample.

Purchase-Related Search
Among the top 20 contact lens-related searches on Google, 10 were purchase oriented, representing 65% of total volume. Of those, five pertained to specific contact lens retailers (53.5% by volume) and four pertained to price (9.75% by volume). That prevalence implies that practices may benefit from proactively discussing purchase dynamics ahead of and during exams, not waiting until a patient reaches the optical center. This includes price-performance alternatives and total cost—elements that prior CLI research found were important to current wearers.

Contact Lens Removal

Glasses AND Contact Lenses
The third topic shared by CLI focused on unfulfilled dual wear opportunities, which the organization quantified in 2023 as representing 36% of all patients. Analysis of top 20 comparative searches on Google for contact lenses finds that 80% use an “or” conjunction, in contrast to 14% for “vs” and 6% for “and”—with the vast majority of contact lens comparisons being made to glasses/spectacles (94%) as opposed to LASIK (6%). Shifting that perspective may be aided if practices develop more intentional processes to prompt dual wear conversations during exams, as well as during ongoing communications with patients between visits.
Vision Expo East 2025 Main Stage Panel
During Vision Expo East 2025 in Orland, three CLI Visionaries shared a review of the most recent data. The Digital Discovery: Consumer Searches Reveal Contact Lens Realities panel featured 2025 CLI Visionaries Roxanne Achong-Coan OD, FAAO, FIAOMC, FSLS, Dip CCLRT, of Coan Eye Care and Optical Boutique in Ocoee, Fla.; Ryan Corte, OD, of Northlake Eye in Charlotte and Asheville, N.C.; and Nishan Pressley, OD, of Essential Eyecare & Optical in Apopka, Fla., moderated by Charissa Lee, OD, MBA, FAAO, the 2025 CLI Board chairperson.


Dr. Roxanne Achong-Coan

Dr. Ryan Corte

Dr. Nishan Pressley

Dr. Charissa Lee
(Editorial credit: Contact Lens Institute)
Study Published in Peer-Reviewed Journal Shows MiSight 1 Day Provides Desirable Myopic Defocus for Higher Prescriptions
A newly published study in a peer-reviewed journal reinforces prescribing confidence in CooperVision’s MiSight 1 day soft contact lenses for higher prescriptions, demonstrating their ability to deliver consistent retinal defocus in more prolate-shaped eyes commonly associated with higher myopia. The performance is consistent with the optical profile that has been shown to slow myopia progression in powers to correct low and moderate levels of myopia.*1

Recently published in Ophthalmic and Physiological Optics, the research journal of the UK’s College of Optometrists, Accommodative Behavior and Retinal Defocus in Highly Myopic Eyes Fitted with a Dual Focus Myopia Control Contact Lens (Meyer D et al.) is now accessible via Open Access.

These findings strengthen the evidence for MiSight 1 day in myopia management for higher prescriptions, offering eye care professionals valuable data to guide clinical decisions and contributing to the expanding research on optical interventions for myopia control. For more information on CooperVision’s myopia control and management advancements, visit www.coopervision.com.
These findings strengthen the evidence for MiSight 1 day in myopia management for higher prescriptions, offering eye care professionals valuable data to guide clinical decisions and contributing to the expanding research on optical interventions for myopia control. For more information on CooperVision’s myopia control and management advancements, visit www.coopervision.com.
References
- 1. Chamberlain P et al A 3-year Randomized Clinical Trial of MiSight Lenses for Myopia Control. Optom Vis Sci 2019;96:556?567
CooperVision Myday Energys Daily Disposable Contact Lenses Now Available to ECPs and Patients Nationwide
CooperVision announces the launch of its unique contact lens innovation with CooperVision MyDay Energys which is now available to eye care professionals (ECPs) in Canada. MyDay Energys is the first and only 1-day contact lens combining an innovative aspheric design and material technology to help eye tiredness and dryness associated with digital eye strain, providing extraordinary comfort1 for how patients live today.


For more information about MyDay Energys, visit https://coopervision.ca/practitioner/our-products/myday-family/myday-energys.
References
- 1. CVI data on file 2018. Prospective, multi-center (5 US sites), open label, bilateral wear, one week dispensing study with MyDay Energys. N=77 habitual soft CL wearers. Patients slightly agree/agree/strongly agree.
- 2. The Nielsen Company, https://www.nielsen.com/insights/2021/amid-the-covid-19-pandemic-home-is-where-the-connectivity-is/.
- 3. Vision Council 2019. The Vision Council shines light on protecting sight and health in a multiscreen era. https://thevisioncouncil.org/blog/vision-council-shines-light-protecting-sight-and-health-multi-screen-era. Accessed 19 July 2022.
- 4. Chantal Coles‐Brennan et al. Management of digital eye strain. Clinical and Experimental Optometry. 2019;(102)1:18-29.
- 5. Kajita M et al. Changes in accommodative micro-fluctuations after wearing contact lenses of different optical designs. Cont Lens Ant Eye (2020) In Press https://doi.org/10.1016/j.clae.2020.03.003.
- 6. CVI data on file 2022.
Bausch + Lomb Reports More Than 100 Million Units of Contacts Lenses, Lens Care and Eye Care Materials Collected Through One by One and Biotrue Eye Care Recycling Programs
Bausch + Lomb Corporation announced its exclusive ONE by ONE Recycling and Biotrue Eye Care Recycling programs have collected a total of 103,169,500 units, or 625,026 pounds, of used contact lenses, eye care and lens care materials in the United States. That’s equivalent to the weight of approximately 600 concert grand pianos1.

“These award-winning recycling programs continue to drive a positive environmental impact, offering eye care professionals, patients and consumers a way to properly recycle used eye health materials,” said Amy Butler, Vice President, Global Environment, Health, Safety and Sustainability, Bausch + Lomb.
Due to their small size and the type of plastic used to manufacture them, contact lenses, eye care and lens care materials are often inefficiently processed in standard recycling facilities and may inadvertently end up in landfills or waterways. In the U.S., it is estimated that six to 10 metric tons of contact lenses end up in wastewater each year, polluting aquatic environments and potentially impacting the human food supply.

Bausch + Lomb is committed to implementing, maintaining and enhancing sustainable business practices that support customers, consumers, eye care professionals, patients, employees and communities around the world. Its impact initiatives are measured against several key environmental metrics called “FEWW” – fuel, energy, water and waste. Each Bausch + Lomb facility has annualized goals against these metrics to harness new opportunities and evolve in a sustainable way as the company delivers on its mission of helping people see better to live better. Visit www.bausch.com/impact for more information.
References
- 1. https://www.pianosolutions.net/piano-sizes.htm
- 2. Contact lens solution bottles are recyclable through standard recycling
Alcon's Groundbreaking PRECISION7: A One-Week Replacement Contact Lens to Start and End Every Week Fresh
Alcon’s PRECISION7 is the only one-week replacement contact lens with the revolutionary 7-day ACTIV-FLO System2 that provides 16 hours of outstanding comfort and precise vision, even on day 7.1 While nearly nine out of ten Eye Care Professionals (ECPs) believe daily disposable lenses are better overall for their patients, more than half of new patients are still being fit in reusable lenses due to cost considerations.3*

Most optometrists agree that a one-week contact lens replacement schedule would be more intuitive for patients, as compared to a two-week replacement schedule.4 WPRECISION7 offers a breakthrough in comfort performance and an easy to remember replacement schedule when daily disposables are not an option.1,3-4*
“We are making history with the bold innovation of PRECISION7,” said Max Wolf, General Manager, Head of Vision Care and Contact Lenses at Alcon. “Now, patients can start and end every week fresh with a first-of-its-kind contact lens featuring ACTIV-FLO technology.1,2 This is also the first time we are introducing both sphere and toric lenses to the U.S. market simultaneously, allowing ECPs to address the needs of the majority of patients right away.”

PRECISION7 is the newest addition to the Alcon WaterInnovation portfolio of contact lenses. Patients can experience PRECISION7 sphere and toric lenses through select ECPs. See product instructions for complete wear, care, and safety information. For more information, please visit www.alcon.com.
References
- 1 In a 2-week prospective clinical study in the US; n=181; CLEAR CARE Cleaning & Disinfecting Solution used for cleaning and disinfection; Alcon data on file, 2023.
- 2 Zheng Y, Dou J, Wang Y, et al. Sustained release of a polymeric wetting agent from a silicone-hydrogel contact lens material. ACS Omega. 2022;7(33):29223-29230. doi:
- 10.1021/acsomega.2c03310.
- 3 Alcon data on file, 2022.
- 4 Based on a survey of 500 US optometrists who fit contact lenses; Alcon data on file, 2023.
- 5 Phan CM, Chan VWY, Drolle E, et al. Evaluating the in vitro wettability and coefficient of friction of a novel and contemporary reusable silicone hydrogel contact lens materials using an in vitro blink model. Cont Lens Anterior Eye. 2024.
- 6 Based on a survey of 500 US bi-weekly contact lens wearers; Alcon data on file, 2023.
- 7 Fogt J, Patton K. Long day wear experience with water surface daily disposable contact lenses. ClinOptom. 2022(14):93-99.
- 8 Perez-Gomez I, Giles T. European survey of contact lens wearers and eye care professionals on satisfaction with a new water gradient daily disposable contact lens. ClinOptom. 2014;6:17-23.
- 9 In a clinical study wherein patients (n=66) used AOSEPT solution for nightly cleaning, disinfecting, and storing; Alcon data on file, 2021.
- *Based on agreement with the statement “I believe daily disposable lenses are better for my patients overall.”
- **Based on survey of 500 US bi-weekly contact lens wearers.