Transitions Optical marketing campaign image showing a confident woman in dark sunglasses and a navy blazer walking through a blurred urban environment. Text reads 'MOVE FREELY IN ANY LIGHT' with the Transitions logo. The right side displays 'ULTRA DYNAMIC' and 'LIGHT INTELLIGENT LENSES' with a visual demonstration of lens technology showing five progressive lens tints from clear to deep purple/magenta.
New Transitions® Campaign Inspires Wearers to ‘Move Freely in Any Light’

To move freely in any light - with speed, style and smart vision - is…

Emily Ratajkowski wearing black Tory Burch "Pierced" sunglasses with metal ring temple details, dressed in a floral one-shoulder top, photographed against a New York City skyline with blue sky and urban architecture.
Tory Burch FW25 Eyewear Collection Featuring Emily Ratajkowski

https://youtu.be/MXXjHyMnImUPhotographed by Grace Ahlbom in New York City, the campaign introduces Pierced sunglasses and eyeglasses, the…

World map showing age-standardized prevalence of all sight loss in 2020, with countries color-coded from light yellow (3-6%) to dark red (27-30%). Below the map are three key statistics: 1.1 billion people live with sight loss, $411 billion is lost each year from the global economy due to sight loss, and 90% of sight loss is preventable or treatable.
IAPB Refreshes With Enhanced Vision Atlas & New Brand

IAPB, the global alliance for the eye health sector with the goal of ending avoidable…

Study Suggests Who Is Most at Risk of Missing Critical Follow-up Care for Diabetic Eye Disease

A new study by researchers at Unity Health, Sunnybrook Health Sciences Centre and the University…

A female researcher in a white lab coat works at a high-tech workstation with multiple computer monitors and scientific equipment in a modern laboratory setting, illuminated by blue lighting, representing EssilorLuxottica's Smart Eyewear Lab research and development activities.
EssilorLuxottica Smart Eyewear Lab: Pioneering the Future of Human Connections, Health and Wellbeing

A Visionary Leap into the Glasses of the Future Launched in 2022, the EssilorLuxottica Smart…

Close-up portrait of a woman wearing white wraparound sports sunglasses and olive green athletic wear, photographed in golden hour lighting against a desert landscape background with rocky formations visible in the distance.
Oakley Plantaris Ti: Born From Nature and Reborn as a Next-Gen Artifact

A fusion of instinct and innovation, Oakley Plantaris Ti elevates the original, organic design of…

VSP Vision Innovation Challenge promotional banner featuring a teal background with white line art icons representing various technologies including lightbulbs, robots, DNA, stethoscopes, gaming controllers, and circuit patterns. The main text reads 'VSP VISION INNOVATION CHALLENGE' with logos for VSP Vision, MATTER, Topcon Healthcare, and Vision Expo at the bottom.
Vision Expo West Announces Finalists for VSP Vision Innovation Challenge 2025

Vision Expo West, produced by RX and The Vision Council, in collaboration with MATTER, the premier…

Two young boys wearing white shirts embrace while wearing heart-shaped white glasses frames decorated with blue stars, smiling together in what appears to be an eye care or vision screening setting, representing the 'Love Your Child's Eyes' theme of the World Sight Day Photo Competition.
IAPB’s World Sight Day Photo Competition Marks 10 Years

The International Agency for the Prevention of Blindness (IAPB) has launched the highly anticipated World Sight…

Alcon and STAAR Surgical company logos displayed together, representing the $1.5 billion acquisition announcement where Alcon will acquire STAAR Surgical, manufacturer of the EVO ICL implantable lenses for myopia correction.
Alcon Agrees to Acquire STAAR Surgical

Alcon and STAAR Surgical Company the manufacturer of the Implantable Collamer Lens (ICL), announced the companies…

The vision Council Logo
The Vision Council Supports Advancement of Optical Technical Standards to Ensure Safer, Quality Eyewear

The Vision Council continues to lead the optical industry’s engagement in the development and advancement…