Myopia Action Month promotional graphic for September 2025, featuring illustrated people around a globe with an eye symbol, promoting #MyopiaAction awareness campaign
Myopia Action Month Returns in 2025

Myopia Profile announced the return of Myopia Action Month this September (MyopiaAction.com). Now in its third year,…

Oakley Massillon sunglasses in Grey Ink colorway with Prizm Sapphire Polar lenses, showcasing the distinctive angular frame shape and titanium hybrid construction
Introducing Oakley Massillon Titanium Frames

Cutting-edge performance meets high-end aesthetics with Oakley Massillon.Inspired by the lifestyle of all-time greats like…

MIDO 2026 eyewear trade show promotional image featuring a woman with flowing green and red fabric wearing sunglasses, with text 'Global Eyewear, Gold Standard' and dates January 31 - February 1-2, 2026 at Fiera Milano, Rho
Special Offers for MIDO 2026 Attendees: Travel Packages & Milano Attractions

In order to assist visitors and exhibitors attending MIDO 2026 (January 31, February 1-2) from United…

A young woman with long reddish-brown hair wearing a black beret and purple-framed Ray-Ban sunglasses with Transitions lenses. She's looking directly at the camera with a slight smile. The image includes the Ray-Ban and Transitions logos with text reading 'ICONIC IN ANY LIGHT, ALL DAY LONG' and 'Frames by Ray-Ban® — Lenses Transitions® GEN S™ Sapphire.
Their Eyes Deserve Protection!

Good vision at the start of the school year (and throughout the year) is important…

Artistic display of FACE A FACE sunglasses on colorful acrylic platforms - two pairs of avant-garde eyewear with geometric frames in pink, blue, and black colors arranged on bright orange, peach, and mint green translucent surfaces.
DEGree Celebrates FACE A FACE 30 Year Anniversary With a Scenography by Valentin Lebigot

For its 30th anniversary, FACE A FACE teams up with designer Valentin Lebigot to unveil…

Adidas DUNAMIS EVO sport sunglasses with wraparound dark smoke-tinted shield lens, reinforced upper bar design and black frame, front view
Adidas Dunamis: The Eyewear Line That Keeps Pace With Every Athlete

DUNAMIS takes its name from the Greek word for power and dynamism—capturing the energy, movement,…

A young woman with long blonde hair wearing a black leather jacket tries on reflective blue sunglasses in a modern optical retail store. She is surrounded by illuminated shelves displaying various eyewear frames, with contemporary LED lighting creating a vibrant blue and orange ambiance throughout the store.
The Vision Council Releases New Research Highlighting Canadian Consumer Vision Trends in Q1 and Q2 2025

The Vision Council announces the release of the Consumer inSights Canada Q1 and Q2 2025 report, offering…

Main article image: Vision Expo Logo
Vision Expo West 2025 Highlights Tech, Trends, and Talent in Eyewear and Vision Care

Vision Expo West, the premier event for the vision community, returns to The Venetian Expo…

The vision Council Logo
Industry Leaders Unite to Address Eye Care Workforce Shortage Through Strategic Collaboration

With a shared commitment to strengthening the future of the profession, leaders in vision care…

Side-by-side portraits of Meg Weathers and Samy Lauriette, newly appointed senior executives at HOYA Vision Care in North America.
HOYA Vision Care Announces Two Strategic Leadership Appointments in North America

HOYA Vision Care recently announced two key leadership appointments aimed at strengthening its strategic and…