A woman wearing thin blue and orange ProDesign frames from the 2026 collection.
ProDesign Sets the Trend for 2026

This season, ProDesign refines what modern eyewear can be. Clean lines. Honest materials. Thoughtful engineering.…

A front-facing view of the Calvin Klein CK26106ST sunglasses, featuring a minimalist rounded titanium frame with a prominent raised top bar and solid tinted lenses.
Calvin Klein Eyewear Launches Spring 2026 Eyewear Campaign

Calvin Klein Eyewear is launching the Spring 2026 eyewear campaign, featuring two new frames designed…

A man wearing clear, square-framed Blackfin Vitra glasses looking upward in a minimalist, architectural setting.
Blackfin Vitra: A New Era of Lightweight Eyewear

Matter becomes light; lightness becomes strength. Blackfin introduces Vitra, where titanium encounters a new material that…

Front view of SF3057 optical frames in Dark Tortoise acetate with a feminine oval profile.
Ferragamo Eyewear Collection Spring/Summer 2026

The new Ferragamo Eyewear Collection celebrates the union of artisanal excellence and contemporary elegance. The…

Academy Award-winning actor and Lacoste Global Eyewear Ambassador Adrien Brody smiles alongside a female model in a promotional campaign shot. Both are wearing modern, geometric Lacoste sunglasses with transparent honey-colored frames and dark lenses. They are dressed in classic Lacoste polo shirts, reflecting the brand’s "Unconventional Chic" and heritage style.
Adrien Brody Joins Lacoste as Global Eyewear Ambassador

An ambassador faithful to the Lacoste spirit Fourteen years after their first collaboration, Adrien Brody…

The vision Council Logo
The Vision Council Releases Q4 2025 Consumer Eyewear Trends Report

The Vision Council released new research highlighting consumer habits about optical products and services for…

Skier wearing Adidas snow goggles with blue mirrored lens and black strap, brown knit beanie, mountain landscape reflected in lens
adidas Sport Eyewear: Style Meets Technology on the Slopes

The new adidas Sport Eyewear snow collection is engineered to protect against UV rays reflected by snow,…

PRESS Eyewear Carved Collection round sunglasses modeled in black and white portrait
The Carved Collection by Press Eyewear to Launch at MIDO

PRESS Eyewear will launch a new sun and optical collection for Spring/Summer 2026, produced in the finest quality…

Group photo of Oakley's R&D team wearing the AURA Collection eyewear, goggles, and helmets with iridescent colourshift finish against a purple background, with text reading 'Our R&D team says it's good. So, you should be ok.
Oakley Launches AURA Collection With Dynamic Colourshift Design

Launching during the prime of winter sports season, Oakley’s AURA Collection builds on the mad respect…

Close-up of a woman wearing purple Ió:ken Designs eyeglasses featuring Indigenous geometric pattern details on the temple
Centennial Optical Collaborates With Ió:Ken Designs to Create an Indigenous Culturally Inspired Frame Line

A new designer eyewear business has emerged in Akwesasne, Canada. The trendy frames of Io:ken…