Privacy Policy

Last Updated: September 2026

At Opti-Guide (published by Infoptic, “we”, “us”, or “our”), we recognize the critical importance of privacy and the confidentiality of personal information. This Privacy Policy outlines our principles and practices in collecting, using, retaining, and safeguarding your personal information, in strict accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), the Canadian Anti-Spam Legislation (CASL), and Quebec’s Law 25 (Act modernizing legislative provisions as regards the protection of personal information).

1. Scope and Legislative Framework

This Policy applies to personal information gathered through opti-guide.com, our digital newsletters, event calendars, trade directories, and correspondence. We operate under the privacy standards enacted in Canada and the Province of Quebec, prioritizing transparent governance and user consent.

2. Personal Information We Collect

Depending on how you interact with Opti-Guide, we may collect the following categories of information:

• Contact & Professional Identifiers: Name, professional email address, phone number, clinic or business name, postal address, and professional title (e.g., Optometrist, Optician, Practice Manager) when subscribing to newsletters or contacting our team.
• Directory & Classifieds Submissions: Practice details, service offerings, recruitment postings, and contact information submitted voluntarily for publication in our trade listings.
• Technical & Navigation Telemetry: Anonymized or pseudo-anonymized IP addresses, browser types, device specifications, language settings, and interface preferences (such as Dark Mode or Light Mode).
• Communications: Records of inquiries, editorial feedback, or support requests addressed to Infoptic.

3. Purpose and Use of Collected Information

We collect and process your information exclusively for legitimate professional and operational purposes:

• To distribute our Canadian optical news digests, industry updates, and specialized trade bulletins.
• To facilitate business networking, job board listings, and optical conference calendars.
• To ensure smooth technical performance, monitor cyber security, and prevent fraudulent activity.
• To analyze aggregated website readership trends in order to enhance editorial relevance and site usability.
• To satisfy legal, regulatory, and auditing obligations under applicable Canadian statutes.

4. Consent & Anti-Spam Compliance (CASL)

We obtain your consent prior to collecting personal data, except where authorized or required by law. In accordance with Canada’s Anti-Spam Legislation (CASL), we only send commercial electronic messages (such as newsletters) with your explicit or verifiable implied consent. You may easily withdraw your consent or unsubscribe at any time via the one-click unsubscribe link provided in every newsletter or by emailing [email protected].

5. Cookies & Tracking Technologies

Opti-Guide utilizes lightweight cookies and local storage tokens to:

• Remember user preferences (such as your chosen Dark/Light visual theme).
• Maintain language selection between English and French across pages.
• Measure aggregated, non-personally identifiable site traffic metrics to optimize server performance.

You can adjust your browser settings to refuse or delete cookies; however, certain visual preferences may not be retained between sessions.

6. Disclosure to Third Parties & No Sale of Data

We do not sell, rent, or trade your personal information to third parties or marketing brokers. Your data may only be accessed by trusted third-party service providers (such as hosting infrastructure and secure newsletter delivery systems) strictly as required to operate our services, bound by rigorous confidentiality agreements compliant with Canadian standards.

7. Data Security and Retention Standards

We implement physical, organizational, and technological security measures — including SSL/TLS encryption, firewall protection, and restricted administrative credentials — to protect your personal data from unauthorized access, loss, or disclosure. We retain personal information only for as long as necessary to fulfill the purposes for which it was collected or to comply with statutory retention periods.

8. Your Rights Under PIPEDA & Quebec Law 25

As an individual in Canada, you benefit from strong privacy rights, including:

• Right of Access: You may request confirmation of and access to the personal data we hold about you.
• Right of Rectification: You may request the correction of any inaccurate, obsolete, or incomplete information.
• Right to Erasure / Deletion: You may request that your personal information be deleted or de-indexed, subject to legal record-keeping obligations.
• Right to Data Portability: Where applicable under Quebec Law 25, you may obtain computerized personal information in a structured, commonly used technological format.

9. Person in Charge of Personal Information (Privacy Officer)

In accordance with the requirements of Quebec’s Law 25 and Canadian privacy guidelines, the person responsible for the protection of personal information at Infoptic is:

10. Modifications to this Privacy Policy

We may update this Privacy Policy periodically to reflect technological developments, legislative changes, or enhancements to our digital services. The updated version will be posted here with a revised “Last Updated” date.