Dear readers, please find below a summary of all the news related to MIDO 2026, to help you better prepare for your trip. This page will be updated regularly with the latest news and information about this not-to-be-missed event, which will take place in Milan from January 31 to February 2.
Special Offers for MIDO 2026 Attendees: Travel Packages & Milano Attractions
In order to assist visitors and exhibitors attending MIDO 2026 (January 31, February 1-2) from United States, Canada, Central and South America, special discounts on flight rates in economy, premium economy and business class, including baggage, 3 nights in 4*-5* hotels are now available.
To find out the best solution for your trip to MIDO 2026 please check the link following https://www.mido.com/en/
For further info, you can send an email to mido@micodmc.it
Back from January 31st to February 2nd 2026 at Fiera Milano Rho, MIDO | Milano Eyewear Show is the only international trade show that brings together the entire eyewear supply chain. Opticians, manufacturers, designers, buyers, journalists and professionals from all over the world will meet, once again, at the most important event dedicated to eyewear, an essential event for doing business, closing deals and making new connections, discovering trends and innovations, reflecting and discussing future visions of eyewear.
Exclusive YesMilano City Pass Offer for MIDO 2026 Attendees
This year, visitors and exhibitors at MIDO 2026 will also have the opportunity to purchase the official YesMilano City Pass with an exclusive 10% discount. The YesMilano City Pass gives access to the city’s most iconic museums and attractions, includes local public transport, and allows you to skip the lines. With just one pass, visitors can explore Milano while saving up to 70% on the total cost of admissions and services. More info here: urly.it/31bz1x
To stay up to date on MIDO news, visit the https://www.mido.com/en/ website and the social channels Instagram @mido_exhibition, Facebook @MIDOExhibition, X @MIDOExhibition.
MIDO 2026 – Registrations Are Open for Visitors and Media
It is now possible to register to participate in MIDO 2026: visitors and journalists can already fill out the dedicated forms on the official website (visitor link and press link). Last year there were 42,000 people attending in the three days, from 168 countries, and more than 400 accredited national and international journalists.
MIDO 2026 Awards Program Opens Applications
From 1 October, applications will open to compete for the prestigious MIDO Awards 2026, by filling out the forms available in the Awards section of the mido.com website.
Until 14 December , exhibitors will have the opportunity to submit their candidacy for the award that rewards their commitment to sustainability. Now in its fourth edition, the CSE Award Certified Sustainable Eyewear – promoted by MIDO with ANFAO and Certottica – evaluates frames, sunglasses and cases developed according to eco-friendly criteria: from the use of recycled materials to the reduction of energy consumption in production and distribution processes, from the enhancement of the supply chain to the elimination of waste in all stages of production, etc.
From this edition, there are two novelties. The first: the categories become 3. In past years, the CSE Awards had included several subcategories to encourage the widest participation of companies and stimulate the culture of sustainability in the sector. That path represented an important preparatory phase, which made it possible to involve different entrepreneurships and to consolidate sensitivity around the issue. Today, with this experience, MIDO is ready to give greater impact and visibility to the awards, simplifying the categories and focusing on three main awards: Frames, Sunglasses and Cases. This choice makes it possible to make the most of each product and to make each award even more prestigious and representative.
The second novelty concerns the introduction of the CSE Corporate Award: from the experience of Stand Up For Green comes an award dedicated to the best-performing exhibiting company in the field of sustainability. MIDO wanted to include it, believing it to be essential to enhance and reward the concrete and continuous commitment of companies to responsible production and management practices. Not just a product, but a vision and strategy: the award highlights companies that integrate ESG principles into their corporate policies, contributing to a more responsible and innovative future for eyewear. A strong signal that MIDO wanted to give, underlining how innovation cannot be separated from sustainability and encouraging the entire sector to invest in processes, materials and business models that respect the environment and people.
Opticians from all over the world will have until December 31 to apply for the eleventh edition of the Best Store Award, which rewards the best international optical center in the Design and Innovation categories. A jury made up of retail, design and communication experts will select the winners based on elements such as layout, atmosphere, materials, shopping experience, digital communication and services offered to customers. Last year, the winners of the prize were the Belgian Zien & Horen Frits van den Bosch by Thomas Van Den Bosch for the Design category and the Italian Ottica Padrin by Fabrizio Padrin for the Innovation category.
The MIDO Awards ceremony will take place during MIDO 2026: all the information will be available on the website and social media shortly.
