• September 29, 2026
MIDO 2027: Visitor Registration Is Now Open

Registration is now open for visitors and journalists attending MIDO 2027, scheduled to take place…

  • September 1, 2026
MIDO Unveils ‘Eyewearland Milano’ Tagline to Mark Major Brand Evolution

Following the launch of the Welcome to Eyewearland communication campaign, MIDO takes another step forward…

  • February 9, 2026
MIDO 2026: Trends, Technology and Relationships Driving the Market

Despite the complexity of the current economic, historical and geopolitical context, as well as factors…

  • January 30, 2026
MIDO 2026 Kicks Off: 1,200 Exhibitors Gather in Milan

From January 31 to February 2, 2026, MIDO returns to Fiera Milano Rho with an edition…

  • January 23, 2026
MIDO Awards 2026: Celebrating Innovation, Design, and Sustainability in Eyewear

The MIDO Awards are back at MIDO 2026, recognizing each year the best expressions of innovation, design,…

  • January 22, 2026
EssilorLuxottica Joins MIDO 2026

EssilorLuxottica announces its participation in the 2026 edition of the MIDO Eyewear Show, one of…

  • January 20, 2026
MIDO 2026: Sergio Cereda Award Finalists to Be Revealed at Vision Stage

As Milan prepares to welcome a defining moment for the future of eyewear design with…

  • December 6, 2025
“Italian Eyewear Between Heritage and Future” – Exclusive Interview with Lorraine Berton, President of ANFAO and MIDO

As the eyewear industry navigates an era of global change, shaped by trade challenges, technological…

  • December 5, 2025
MIDO 2026: Exhibitor List Online with 1,200 Brands and 140 New Entries

The constantly updated exhibitors list of MIDO 2026, the 54th edition of the largest international…

  • October 20, 2025
MIDO 2026: What You Need to Know – Travel Deals, MIDO Awards, and More!

Dear readers, please find below a summary of all the news related to MIDO 2026,…