Child wearing purple Ray-Ban glasses with Transitions photochromic lenses and a cowboy hat with text reading Iconic in any light, all day long
Transitions Launches New Back-to-School Toolkit with Ray-Ban

As families prepare for a new school year, eye health should be an essential part…

Promotional image for DaTE 2026 featuring a model in avant-garde attire with the tagline "Behind Every Frame a Role to Play."
DaTE at MIDO 2026 Featuring the New Campaign “Behind Every Frame a Role to Play”

A minimal, highly symbolic installation designed to offer an immersive experience at the heart of…

‘In the Midst of the Action’ Prada Linea Rossa Eyewear 2024 Campaign

American actor and producer Jake Gyllenhaal stars in the new 2024 Prada Linea Rossa eyewear…

For the Second Year, MIDO Takes First Prize in the Mediastars Press Section With Its “Spheres” Communication Campaign

For the second consecutive year, MIDO, the international eyewear show, was awarded 1st Prize by…