Transitions Optical marketing campaign image showing a confident woman in dark sunglasses and a navy blazer walking through a blurred urban environment. Text reads 'MOVE FREELY IN ANY LIGHT' with the Transitions logo. The right side displays 'ULTRA DYNAMIC' and 'LIGHT INTELLIGENT LENSES' with a visual demonstration of lens technology showing five progressive lens tints from clear to deep purple/magenta.
New Transitions® Campaign Inspires Wearers to ‘Move Freely in Any Light’

To move freely in any light - with speed, style and smart vision - is…

Emily Ratajkowski wearing black Tory Burch "Pierced" sunglasses with metal ring temple details, dressed in a floral one-shoulder top, photographed against a New York City skyline with blue sky and urban architecture.
Tory Burch FW25 Eyewear Collection Featuring Emily Ratajkowski

https://youtu.be/MXXjHyMnImUPhotographed by Grace Ahlbom in New York City, the campaign introduces Pierced sunglasses and eyeglasses, the…

Close-up portrait of a woman wearing white wraparound sports sunglasses and olive green athletic wear, photographed in golden hour lighting against a desert landscape background with rocky formations visible in the distance.
Oakley Plantaris Ti: Born From Nature and Reborn as a Next-Gen Artifact

A fusion of instinct and innovation, Oakley Plantaris Ti elevates the original, organic design of…

EssilorLuxottica company logo in black text on a light gray background.
EssilorLuxottica to Acquire PUcore’s Division Dedicated to the Development, Manufacturing and Sale of Ophthalmic Lens Materials

EssilorLuxottica announces it has signed an agreement with the South Korean company PUcore for the…

Futuristic Oakley headquarters entrance featuring a large metallic robot-like sculpture with the Oakley logo, industrial design elements, and dramatic lighting in an atrium setting.
Oakley Celebrates 50 Years of Innovation With Immersive HQ Experience

What began in a California garage in 1975 grew into a global force, shaping the…

Astronaut in white spacesuit with gold-tinted visor helmet against black background, wearing gloves and displaying American flag patch on sleeve, representing the Axiom Space AxEMU spacesuit with Oakley visor technology for lunar missions.
Engineered for Astronauts: Oakley, Axiom Space Launch Next-Gen Visor System

As part of Oakley’s 50th Anniversary Celebration being held at its “Interplanetary Headquarters,” Oakley and…

3D rendering of a modern Transitions outdoor exhibition booth featuring a green carpet area with white seating, umbrellas, and large displays showing a person wearing Transitions lenses, set against a cloudy sky backdrop.
Transitions Returns to Festival D’été de Québec With a Unique, Immersive Experience

For the second year in a row, Transitions® Canada will be taking part in the…

Image of people visiting EssilorLuxottica's stand at VivaTech 2025
EssilorLuxottica Unveils Future of Vision at VivaTech 2025

Making a splash at the ninth edition of Viva Technology, the Company showcased its groundbreaking…

Woman wearing clear-framed sunglasses with brown tinted lenses, with text displaying 'Transitions XTRACTIVE New Generation' eyewear branding.
Riverside Certified to Produce Transitions Style Mirrors in Canada

Transitions Optical is proud to announce that Riverside Opticalab has received official certification to produce…

Photo of A$AP Rocky wearing Ray-Ban Wayfarer Puffer BLACK
A$AP Rocky and Ray-Ban Launch the Wayfarer Puffer – A Fearless Fusion of Art, Culture, and Style

Ray-Ban and A$AP Rocky officially unveil the Wayfarer Puffer and campaign, the latest evolution of…