The world of eyewear is experiencing a transformative moment in the Spring/Summer 2025 season, with legendary brands pushing the boundaries of design, technology, and self-expression. From the iconic Italian flair of Dolce&Gabbana to the technical prowess of Moncler, and the avant-garde creativity of FACE A FACE, this season’s collections represent a stunning fusion of craftsmanship, innovation, and personal style.
EssilorLuxottica continues to be at the forefront of this exciting evolution, showcasing diverse collections that cater to every aesthetic sensibility. Dolce&Gabbana’s campaign, expertly shot by photographer Karim Sadli, celebrates individual uniqueness through bold eyewear designs that feature the brand’s distinctive DG Crossed logo. Moncler takes a different approach, drawing inspiration from its mountaineering heritage to create eyewear that blends high-performance functionality with cutting-edge fashion.
KARL LAGERFELD brings its signature Parisian rock-chic DNA to the forefront, reimagining classic styles with modern edge and sustainable materials. LOOK’s MODA Collection introduces innovative colour palettes and shapes that challenge traditional eyewear design, while FACE A FACE transforms colour into an emotional journey. LINDA FARROW draws inspiration from surrealist art, creating frames that blur the lines between fashion, art, and personal expression.
Emerging brands like Blackfin are also making their mark, demonstrating that eyewear is no longer just about vision—it’s about vision, identity, and pushing creative boundaries.
EssilorLuxottica: Dolce&Gabbana Unveils the New Eyewear SS25 Adv Campaign
Dolce&Gabbana presents the new ADV campaign for the Eyewear SS25 collection, an authentic expression of the brand’s DNA. Shot by photographer Karim Sadli and with art direction by creative duo Kevin Tekinel & Charles Levai, founders of Maybe, the campaign comes to life through dynamic and intense shots, enhancing each model’s magnetic appeal.
In the videos, a mosaic of faces, expressions and personalities are woven into a sophisticated visual narrative in which the minimalism of the background emphasizes each individual’s uniqueness and the distinctive character of Dolce&Gabbana eyewear. Bold designs, sophisticated frames, sleek details and the unmistakable DG Crossed logo: each model tells a story of craftsmanship and innovation, designed for those seeking a unique and distinctive style.
The Eyewear SS25 collection will be available from March 2025 in Dolce&Gabbana boutiques, at www.dolcegabbana.com and at top EssilorLuxottica opticians and retailers worldwide.
DG4501
The star model of the Spring/Summer 2025 ADV campaign features a butterfly silhouette with timeless style. The acetate frame with a soft silhouette features an oversized front and wide temples embellished with the DG Crossed metal logo. Available in five colour variants: black, havana, yellow havana, red havana and camel havana, all with the gold logo.
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DG3419
These acetate optical glasses from the Spring/Summer 2025 ADV campaign feature a boxy silhouette and elegant appeal. The front and temples are embellished with metal details and the DG Crossed logo, lending sophistication and a touch of contemporary style to this minimal design. Available in black, havana, camel havana, yellow havana and burgundy.
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EssilorLuxottica: Moncler Lunettes unveils its SS25 collection
Moncler embarks on a bold expedition through time and style, led by an instinctive knowledge of technical excellence. For Spring/Summer 2025, silhouettes break new ground – each unique in their aesthetic expression, united by their commitment to craftsmanship.
Amplified pilot shapes evoke performance wear, styled with athletic rubber accents, mirrored lenses or faceted temples. Shield silhouettes and wraparound shades allude to the style cues of sports apparel, delivered in frosty metals with statement lenses. Meanwhile, tubular metal temples recall the unmistakable design details of Moncler’s signature jackets. Wire metal models arrive where minimalism reigns, carefully crafted in Japan using featherweight titanium. Earthy matte hues evoke mountain landscapes while shiny metals, silver, anthracite, white, black and dark blue complete the palette.
Armed with a legacy that spans over 70 years, Moncler treads a winding route through tradition to engineer new icons of our time, designed in the spirit of artistry and innovation.
SUBTILA 0ME4006TD
Rendered with extraordinary lightness, round frames are redefined in timeless Japanese titanium. Immortal metal shades are signed off with delicate Moncler logo details to the temple and temple tips.
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LASZER 0ME8008
Dare to stand out with a directional wrap silhouette that fuses high fashion with function. Laszer elevates athletic design details, pairing sleek irregular frames with innovative cable temples – the perfect homage to Moncler’s high-performance heritage.
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Marchon: KARL LAGERFELD Spring-Summer 2025 Collection
Reimaging styles with a modern edge, the Spring-Summer 2025 KARL LAGERFELD eyewear collection draws inspiration from the brand’s most iconic designs. Striking silhouettes, graphic colour contrasts, and contemporary details come together in frames crafted from high-quality materials, authentically reflecting the edgy, Parisian rock-chic KARL LAGERFELD’s DNA.
KL6185S – Available in black, white, dark tortoise and red.
This style for women takes center stage in the Spring-Summer 2025 advertising campaign. Crafted from sustainable bio-injected plastic for a comfortable, lightweight fit, its straight top front and geometric temples make it perfect for a statement-making look. The KARL LAGERFELD elongated logo on the temples adds a distinctive design element to this frame, presented in Black, White, Dark Tortoise and Red.
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KL6194 – Available in black, white, dark tortoise, red and mint.
This optical frame, featuring a slightly oversized yet feminine square front, is among the highlights of the Spring-Summer 2025 advertising campaign. Its flawless look is enhanced by the geometric temple design, while its sustainable bio-injected plastic construction ensures a comfortable, lightweight fit. Offered in five colour options, the model is completed with the KARL LAGERFELD elongated logo on the temples.
The KARL LAGERFELD eyewear collection is available at KARL LAGERFELD boutiques, online at KARL.COM, at premium sun and optical retailers, and at specialty stores globally.
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MODA Collection: LOOK Introduces Its New 70705 – Full Xinox Series
This series comprises four women’s styles, each with a well-defined personality. Style 70705 has a modern hexagonal shape that expresses timeless elegance; 70706 reinterprets the classic square with a fashion-fueled vibe; while 70707 is an updated round with retro charm. And 70708 is a generous, sophisticated butterfly shape with contemporary style attributes.
The trendy retro colour palette explores elegant colour-blocking effects, alternating glossy and matte finishes. The luminosity of gold and a palette inspired by earth tones lend the frames tasteful charm. Making its debut in this series is an exclusive signature LOOK shade: red gold. This rich, warm colour, enhanced by subtle shading in orange and terracotta, creates a nuanced effect that elevates the facial features, almost as if it were a natural extension of makeup.
With the 70705 – Full Xinox series in the Moda collection, Look renews its commitment to innovation, combining technology, design and artisan virtuosity to create a product of excellence, designed for those who seek style and comfort without compromise.
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FACE A FACE – COLOUR LAB / OVER LAP
What happens when colour stops being “just colour” and transforms into a summons of our emotions? For this spring twist, the French brand FACE A FACE takes its experimental quest to new heights, transforming the work on COLOUR FUSION into a full INFUSION.
The palette? Unforgettable. Digital, milky, futuristic shades meet vibrant bursts of burnt oranges, sky blues, and tangy greens. A hint of Very Peri lilac adds a dash of mystery, while sunset gradients and fruity pinks infuse the line with warmth. Every cocktail of colour feels like a moment, a mood, an emotion.
Let colour become your kind of magic.
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LINDA FARROW Autumn/Winter 25: A Surrealist Dream
LINDA FARROW is inspired by surrealist art, emphasising the extraordinary beauty of unexpected combinations of form, shape and texture. Whilst remaining true to the iconic DNA of the brand, the design focus is innovative and imaginative, evoking a sense of escape and creative exploration where the wearer is empowered to experiment with self-expression.
The campaign, ‘A Surrealist Dream’ was shot on location at the British Museum and on the streets of London. Representing a formidable collision of art and history, the stunning backdrop of the British Museum highlights the artistic roots of the collection, and its steadfast links to the city. In the urban environment outside, the campaign perfectly captures the dynamic blend of history and modernity, mirroring all the while a surrealist dreamscape. Together these locations reflect how the collection transitions from artful dreamlike spaces to the vibrancy of everyday life.
The Autumn/Winter 25 optical collection features examples of the quintessential design language of LINDA FARROW. Model Alicia blends layered titanium with fine acetate for a bold yet wearable look, while model Yves re-imagines the much-loved Calthorpe silhouette in full titanium, with cutaway detailing that highlights the brand’s iconic double colour technique.
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Blackfin One SS25: The Evolution of Design Through Innovation and Identity
Blackfin’s creative journey is progressing toward an increasingly distinctive aesthetic, reinforcing its image as a contemporary, avant-garde design brand. The goal is to achieve the perfect balance among the various product families while maintaining the distinct identity of each series.
The Spring/Summer 2025 Blackfin One collection embodies a bold, sophisticated vision, where modern shapes merge with a timeless aesthetic, perfectly poised between innovation and personality. The desire to experiment with new geometries converges with a constantly updated colour palette, lending a note of exclusivity to each pair of frames.
With its timeless identity, Blackfin One communicates through contemporary shapes, sophisticated details and unique finishes. The collection explores macro-shapes featuring bold geometries in the women’s Sable and Antigua styles. Melrose features a refined cat eye infused with modern elegance. Hand-applied nuances lend depth and personality, transforming each frame into a one-of-a-kind creation.
All Blackfin styles are crafted in the heart of the Dolomites at the Black Shelter Sustainable Factory. Here, all production phases take place in-house, in the futuristic corporate headquarters designed and certified for sustainability. A place where innovation, artisan craftsmanship and design are interwoven to create products of excellence.
Blackfin is distributed in Canada by Mood Eyewear.
