Back from January 31st to February 2nd 2026 at Fiera Milano Rho, MIDO | Milano Eyewear Show is the only international trade show that brings together the entire eyewear supply chain. Opticians, manufacturers, designers, buyers, journalists and professionals from all over the world will meet, once again, at the most important event dedicated to eyewear, an essential event for doing business, closing deals and making new connections, discovering trends and innovations, reflecting and discussing future visions of eyewear.
Exclusive YesMilano City Pass Offer for MIDO 2026 Attendees
This year, visitors and exhibitors at MIDO 2026 will also have the opportunity to purchase the official YesMilano City Pass with an exclusive 10% discount. The YesMilano City Pass gives access to the city’s most iconic museums and attractions, includes local public transport, and allows you to skip the lines. With just one pass, visitors can explore Milano while saving up to 70% on the total cost of admissions and services. More info here: urly.it/31bz1x
To stay up to date on MIDO news, visit the https://www.mido.com/en/ website and the social channels Instagram @mido_exhibition, Facebook @MIDOExhibition, X @MIDOExhibition.
