Ray-Ban and A$AP Rocky officially unveil the Wayfarer Puffer and campaign, the latest evolution of an icon, dropping globally on June 20. Bold, sculptural, and unapologetically fresh, this new design reimagines the iconic Wayfarer with Rocky’s disruptive vision—where hip-hop heritage collides with high fashion.
More than just a product drop, the Wayfarer Puffer is a cultural moment, inspired by the world of art, reinventing the iconic silhouette with bold imagination. The campaign blends art, fashion, culture, and the unstoppable vision of A$AP Rocky, shot in Rocky’s hometown of Harlem, NY. He street-cast locals and artists from the neighborhood that raised him with a result that is a raw, elevated portrait of personal style—where every frame tells a story.
Inflated with the artful fantasy of Ray-Ban’s Creative Directory, discover the Wayfarer Puffer by A$AP Rocky for Ray-Ban.
“Introducing my first iteration of the classic Wayfarer style, I present to you the Puffer,” says A$AP Rocky.
CLICK ON THE IMAGE TO ENLARGE
THE BUILDUP: FROM MET GALA TO CANNES
The Wayfarer Puffer made its first dramatic appearance at the 2025 Met Gala where Rocky stunned in a one-of-a-kind edition handcrafted in Italy, featuring an oversized 18kt gold logo, natural diamonds and gemstones, and diamond-set rivets—a custom creation that cemented the Puffer as a new symbol of elevated streetwear.
Later, the style debuted in Europe during the Cannes Film Festival, where Rocky hosted an exclusive yacht party. Worn by tastemakers and artists alike, the Wayfarer Puffer—now in vibrant bold colours like red, white, yellow, and pink—proved it’s not just a statement piece; it’s the must-have frame of the summer.
Rooted in Harlem. Designed for the world.
PRODUCT DESCRIPTIONS:
WAYFARER PUFFER BLACK
A$AP Rocky’s iconic Wayfarer Puffer in black -where hip-hop heritage meets bold, elevated style. The inflated, puffy frames reimagine the classic silhouette, merging timeless Ray-Ban cool with Rocky’s fearless creativity. Edgy and versatile, this sleek black edition makes an unforgettable statement.
WAYFARER PUFFER RED
Ignite your look with the Wayfarer Puffer in red. A$AP Rocky’s slick new design takes a daring twist with vibrant red frames that command attention. The puffy silhouette fuses Rocky’s hip-hop vibe with his bold artistic vision, bringing a fearless burst of colour to the classic Wayfarer style.
WAYFARER PUFFER YELLOW
Radiate confidence and sunshine style with the Wayfarer Puffer. A$AP Rocky blends art and attitude in this electric colourway, pairing vibrant yellow with the bold, puffy frames that define the collection. Eye-catching and full of energy, it’s a fearless reinterpretation of an eyewear icon.
Ray-Ban is distributed in Canada by EssilorLuxottica.
