• June 1, 2026
Ray-Ban and A$AP Rocky Debut Puffer Evolution

Building off the Wayfarer Puffer launched last fall, Ray-Ban and A$AP Rocky debut the new…

  • December 9, 2025
Ray-Ban x A$AP Rocky Debut Immersive Art Basel Installation in Miami

Ray-Ban announces its new partnership with Art Basel and, in Miami, debuts the Ray-Ban Clubhouse…

  • November 6, 2025
A$AP Rocky x Ray-Ban: The Wayfarer Puffer Enters Dazzling New Territory

Following his appointment as Ray-Ban’s first ever Creative Director in early 2025, fashion innovator, entrepreneur…

  • July 24, 2025
Ray-Ban and A$AP Rocky Unveil the Next Generation Collection — Brand New Styles Launched at Paris Fashion Week

Ray-Ban and A$AP Rocky continue to shape the world of eyewear through a new lens…

  • June 20, 2025
A$AP Rocky and Ray-Ban Launch the Wayfarer Puffer – A Fearless Fusion of Art, Culture, and Style

Ray-Ban and A$AP Rocky officially unveil the Wayfarer Puffer and campaign, the latest evolution of…

  • May 21, 2025
A$AP Rocky and Ray-Ban Host Exclusive After Party in Cannes

In the heart of Cannes Film Festival, Ray-Ban and A$AP Rocky lit up the Croisette…

  • May 10, 2025
Ray-Ban Unveils A$AP Rocky’s First Styles: The Blacked Out Collection (EssilorLuxottica)

Ray-Ban announces the offcial launch of the Blacked Out Collection, the first-ever eyewear line customized…

  • May 6, 2025
A$AP Rocky and Ray-Ban Set a Bold New Standard in Eyewear at the Met Gala (EssilorLuxottica)

At the Met Gala, A$AP Rocky and Ray-Ban set a bold new standard in eyewear.…

  • March 4, 2025
A$AP Rocky and Ray-Ban Preview New Collection During Milan Fashion Week Pop-up

Multi-hyphenated artist, entrepreneur, actor and fashion icon A$AP Rocky and Ray-Ban hosted an exclusive event…

  • February 21, 2025
Multi-Hyphenate Artist A$AP Rocky Appointed as First Ever Creative Director for Ray-Ban (EssilorLuxottica)

Ray-Ban is excited to announce the appointment of fashion innovator and entrepreneur, A$AP Rocky, as…