At the Met Gala, A$AP Rocky and Ray-Ban set a bold new standard in eyewear. The exclusive sunglasses unveiled weren’t just accessories; they were a cultural statement.
A one-of-a-kind Ray-Ban Wayfarer Puffer featuring an oversized 18kt gold logo, set with 0.50 to 1.30 carats of natural diamonds and gemstones, and four diamond-set rivets on the front — all meticulously handcrafted in Italy and designed exclusively for this iconic moment. It was Rocky’s vision brought to life: fearless, elevated, daring, and unapologetic.
A Night of Fashion and Cultural Innovation
With this same attitude, following the Met Gala, A$AP Rocky’s creative collective AWGE and Ray-Ban, redefined the after-party experience with the launch of the AWGE Tailor Shop, at Jeans NYC a one-night-only activation blending heritage craftsmanship, hip-hop spirit, and futuristic fashion.
Set inside a custom-built storefront tailor shop, guests were transported into a meticulously crafted world inspired by vintage 1940s design donning A$AP’s unreleased collection: Wayfarer puffer Gold accents, antique millinery head forms, and a wall of icons that inspire A$AP Rocky—including legendary musicians, designers, and cultural disruptors—set the scene. Every detail celebrated both the golden age of style and the future Rocky continues to shape. Among those at the event were Rihanna, Adut Akech, Daniel Kaluuya, Dapper Dan, Heidi Klum, Jenna Ortega, Julia Fox, Keke Palmer, Lameka Fox, Maluma, Megan Thee Stallion, Natasha Lyonne, Precious Lee, Sabrina Carpenter, Shaboozey, Saquon Barkley, Spike Lee, Suni Lee, Tracee Ellis Ross and more.
The Wayfarer Puffer: Revolutionary Eyewear Design
The centerpiece of the space? An exclusive first look at A$AP Rocky’s latest drop: the Wayfarer Puffer. Reimagining the most iconic sunglasses in history, Rocky infuses the design with a bold, streetwise twist. Available from June, The Puffer Wayfarer comes in black, red, white, pink, yellow, green and blue, featuring amplified, puffy frames that blend high fashion with the unapologetic edge of hip-hop culture. Displayed proudly on antique head forms, each pair made a powerful statement, seamlessly marrying past and present.
And as the cherry on top, Rocky was seen wearing an ultra-premium version of the Puffer Wayfarer — crafted from 200 grams of 18kt white gold and pavé-set with 60 carats of natural diamonds and red gemstones. This one-of-one creation now ranks among the most expensive sunglasses ever produced in the industry.
In a nod to Rocky’s “Don’t Be Dumb” ethos, guests were handed exclusive “Don’t Be Dumb” tickets — redeemable for a curated “smoking” experience on-site.
The AWGE Tailor Shop was more than an afterparty – It was a living, breathing testament to A$AP Rocky’s singular influence on music, art, and fashion. From puffer frames to golden rollers, every element told the story of a visionary pushing boundaries and remixing tradition on his own terms.
Stay tuned for the official release of the Wayfarer Puffer — a bold new chapter in eyewear and style, signed by A$AP Rocky
Ray-Ban Unveils A$AP Rocky’s First Styles: The Blacked Out Collection
Ray-Ban announces the offcial launch of the Blacked Out Collection, the first-ever eyewear line customized by A$AP Rocky for Ray-Ban Studios, a creative platform that celebrates the power of music and stories of courageous artists. This classic collection redefines iconic shapes with a fresh, fierce attitude, embodying the bold, disruptive, and unmistakable style that A$AP Rocky is known for.
The Blacked Out Collection is a collision of classic and contemporary, crafted for those who create, elevate, and never imitate. A$AP Rocky fuses Ray-Ban’s rich heritage with a modern edge, delivering designs that are both timeless and trendsetting. Each piece in the collection is a testament to his vision, blending traditional craftsmanship with innovative aesthetics.
Unleash your inner star with the Blacked Out Collection by A$AP Rocky, merging Ray-Ban’s most iconic styles with Rocky’s fierce aesthetics and trendy vibe. Three models: Mega Wayfarer, Mega Clubmaster & Mega Balorama; one killer combo: brand new ultra black lenses, gold-plated details, and a personalized “tattoo” style AWGE logo on the temple tips.
The Blacked Out Collection features a range of styles that push the boundaries of fashion, offering a unique blend of sophistication and streetwear appeal. From sleek, minimalist frames to bold, statement pieces, each design is meticulously crafted to reflect A$AP Rocky’s distinctive aesthetic.
Ray-Ban invites you to experience the Blacked Out Collection and discover eyewear that transcends the ordinary.
Available now at Ray-Ban.com, Ray-Ban stores and select EssilorLuxottica retail stores including Sunglass Hut and through the company’s wholesale distribution network starting at $266.
Ray-Ban is distributed in Canada by EssilorLuxottica.
