• June 1, 2026
Ray-Ban and A$AP Rocky Debut Puffer Evolution

Building off the Wayfarer Puffer launched last fall, Ray-Ban and A$AP Rocky debut the new…

  • November 6, 2025
A$AP Rocky x Ray-Ban: The Wayfarer Puffer Enters Dazzling New Territory

Following his appointment as Ray-Ban’s first ever Creative Director in early 2025, fashion innovator, entrepreneur…

  • June 20, 2025
A$AP Rocky and Ray-Ban Launch the Wayfarer Puffer – A Fearless Fusion of Art, Culture, and Style

Ray-Ban and A$AP Rocky officially unveil the Wayfarer Puffer and campaign, the latest evolution of…

  • May 6, 2025
A$AP Rocky and Ray-Ban Set a Bold New Standard in Eyewear at the Met Gala (EssilorLuxottica)

At the Met Gala, A$AP Rocky and Ray-Ban set a bold new standard in eyewear.…