CooperVision has named Brenda Raphael as Vice President of Marketing, Americas. In this role, Raphael will oversee U.S. marketing across the company’s brand portfolio, customer marketing, and professional affairs. She joins the company as CooperVision continues to enhance its marketing capabilities through data-enabled decision-making, omnichannel customer engagement, and high-impact solutions.
“Brenda offers a rare combination of strategic vision, commercial acumen, and proven execution,” said Steven Robins, President, Americas, CooperVision. “Her ability to translate customer insights into growth-driving strategies will be instrumental as we continue to elevate our marketing impact and deliver meaningful value to customers and wearers. Equally important, Brenda is a strong people leader with a passion for developing talent, empowering teams, and cultivating future leaders.”
A Track Record of Global Marketing Leadership
Raphael brings more than two decades of marketing and commercial leadership experience across global organizations including Pfizer, Bayer, Novartis, Procter & Gamble, and The Coca-Cola Company. Most recently, Raphael served as a marketing and business consultant, advising organizations on brand transformation, growth strategy, and commercialization excellence. She has a strong track record of delivering growth by fostering a culture of innovation, accountability, and continuous learning while building strong brands, advancing new product commercialization, and developing customer-focused marketing strategies. This expertise aligns closely with CooperVision’s commitment to more personalized marketing and deeper partnership with eye care professionals.
“I’m inspired by the opportunity to help shape the next phase of growth at CooperVision,” said Raphael. “There is significant opportunity to further connect with customers in meaningful ways, unlock their growth through sharper category insights, and support them with a marketing organization that is both agile and future-ready.”
Beyond her professional accomplishments, Raphael is deeply committed to community impact. She serves as Board Chair of the Alzheimer’s Association of the Hudson Valley and on the Executive Committee of The Pantry, a local food pantry. Raphael holds a master’s degree in business administration from the University of Virginia’s Darden School of Business and a bachelor’s degree from Cornell University.
