Costa Sunglasses announces celebrated athlete and environmental advocate Kai Lenny has joined its global roster of pros, marking a continued investment in ocean conservation and purpose-driven water culture.
Born and raised on the North Shore of Maui, Kai was destined to achieve greatness on the water (his name is the Hawaiian translation meaning “ocean”). By age 17, Kai had mastered wave riding of every kind including stand up paddleboarding (SUP), kite surfing, hydrofoiling, wind surfing and big wave surfing. Now, in addition to riding 70ft+ waves at Nazaré and winning SUP World Titles, Kai is passionate about creating stewards of the ocean through water sports.
Costa’s commitment to partner with pros and organizations who have an authentic connection to the ocean, community and conservation aligns with Kai’s mission. He is committed to inspiring the next generation to See What’s Out There and pursue their ambitions, focus on mental and whole-body wellness, while cultivating positive community engagement locally and throughout the world. Kai leads by example with community activities such as beach and ocean cleanups, using his own boat to help remove thousands of pounds of marine debris. Supporting efforts like these have catapulted Kai to become a leading voice for ocean conservation globally.
A Shared Mission: Protecting the Ocean for Future Generations
“The ocean has really been the biggest provider for me aside from my parents, of course, and I feel a responsibility to protect it,” says Kai Lenny, Costa Pro. “I’ve learned that real impact comes from action. Costa shares that mindset, not just building products for life on the water, but fighting to protect the ocean for future generations to come.”
Over forty years ago, a group of anglers created Costa Sunglasses to stand up to harsh light, unforgiving salt and rough conditions at sea. Combining 580 polarized lens technology with unparalleled fit and durability, the gear was up to the task: clarity on the water and gear made for the people who plan their life around it. That same commitment extends beyond performance eyewear and toward building products with purpose such as our partnership with Bureo®, makers of NetPlus®, for the Untangled™ Collection. Our mission has always been to protect this shared world, supporting those who rely on it, explore it, and work to preserve it for future generations.
To learn more about Costa’s mission, product and pros go to CostaDelMar.com
Costa is distributed in Canada by EssilorLuxottica.
