DKNY unveils its Fall 2026 campaign starring Iris Law and Amelia Gray, two defining figures capturing a new generation of style. Across New York City, the campaign celebrates their individuality through effortless twinning looks that bring their take on DKNY to life. United by the city’s energy, confidence, and attitude, they embody the unmistakable spirit of the brand.
Together in the campaign with creative direction by Trey Laird, and photography by Mikael Jansson, Iris and Amelia explore a series of bold, playful dualities, revealing their singular personalities through a shared style language. Amelia brings a sharp, minimalist edge, while Iris channels an alluring downtown attitude. As the city unfolds around them, their mix-and-match approach comes into focus. In one image, they wear the same pinstriped minidress; in another, they style an identical faux fur animal-print coat – proving that the same look can make a completely different statement. Whether embracing twinning looks or taking contrasting stylistic directions, they showcase the versatility and range of the Fall 2026 collection within a single frame.
“I was excited to team up with Amelia on the DKNY Fall ’26 campaign. It was about bringing complementary energy to the looks and how we could embody different facets of this New York energy,” says Iris Law.
Amelia Gray adds, “Shooting my second DKNY campaign, now with my friend Iris, was all about channeling the looks in our way while creating a double expression of personal style. I love how DKNY has tapped into highly wearable clothes that also give off instant attitude – this feels like how I like to dress.”
A Shared Vision of New York Style
The collection is rooted in DKNY’s signature codes, timeless yet unmistakably of the moment. A monochromatic palette nods to the New York City skyline, while statement looks draw inspiration from the city’s vibrant downtown scene. Tailored vests and blazers balance masculine and feminine sensibilities, while a menswear-inspired vegan leather bomber jacket feels effortlessly cool when paired with denim. Iris and Amelia demonstrate different ways to define the silhouette, from a cropped knit balanced by relaxed trousers to an oversized sporty top styled with leggings and heels. Completing each look is a selection of DKNY handbags, including the Rivington Satchel and the Bryar Satchel, distinguished by its perfectly inspired belt and pocket detailing designs that are equal parts pragmatic and chic.
American model and social media personality Amelia Gray is known for her runway, campaign, and editorial work. British supermodel, actress and creative force, Iris Law, continues to move effortlessly between fashion, screen and the entrepreneurial space.
Launching globally across DKNY’s owned channels and a broad media rollout spanning social, digital, outdoor, and print, the Fall 2026 campaign reinforces the brand’s enduring connection to New York and the evolving women who define it. Together, Iris and Amelia present a portrait of the modern DKNY woman—confident, effortless, and uniquely herself. The collection will be able to shop globally on DKNY.com and select retailers, starting September 1st, 2026.
DKNY is distributed in Canada by Marchon.
