Press ESC to close

Opti-GuideOpti-Guide

tel : +1 450 676-2111 #361
email : info@bretoncom.com

Eye on Style: Men’s Eyewear Trends

As we look toward Spring/Summer 2025, the men’s eyewear landscape is evolving with innovative designs that balance technological advancement with timeless sophistication. This season’s collections showcase how leading brands are reimagining masculine frames through sustainable materials, architectural shapes, and versatile styling that transitions seamlessly from boardroom to weekend adventures.
From EssilorLuxottica’s nature-inspired green acetates to Blackfin’s precision-crafted titanium frames, designers are pushing boundaries while honoring craftsmanship. The industry’s commitment to sustainability appears alongside bold aesthetic choices, with transparent finishes and geometric silhouettes dominating collections. Brands like MODO draw inspiration from urban environments, while J.F. Rey elevates everyday eyewear through meticulous attention to detail.
Meanwhile, Danish design principles influence minimal yet distinctive pieces from Prodesign that highlight the growing appetite for understated luxury.
Whether your patients are searching for statement sunglasses or sophisticated optical frames, this season’s offerings demonstrate that men’s eyewear continues to be as much about personal expression as it is about function.


EssilorLuxottica: Green Depths

Green shapes eyewear design with nature-inspired acetates and refined contrasts with transparent finishes. Symbolizing sustainability and a renewed connection to nature, it spans deep botanical hues to soft, delicate tones. These shades balance boldness and subtlety, merging ecological responsibility with modern, restorative elegance.


Blackfin Spring/Summer 2025 collection

With the new Spring/Summer 2025 collection, Blackfin launches its latest campaign with a fresh visual language that is both bold and sophisticated, transforming the brand’s iconic features into an enchanting, provocative portrayal.
Blackfin introduces a collection that marries innovation and style through new creative visions and cutting-edge technologies. The Blackfin One series adds geometric shapes in styles like Fire, expression of a design concept that celebrates artisan craftsmanship and the tactile uniqueness of titanium.

Modernity takes shape in the minimalist lines of Palisades, part of the Blackfin Pacific series, where comfort and airy lightness combine to create an ultramodern aesthetic. Alongside, the bold, assertive personality of styles like Knightsbridge, in the Blackfin Atlantic series, reveals a sculptural energy that epitomizes the power of titanium.

Each Blackfin style comes to life among the Dolomite Mountains in the Black Shelter Sustainable Factory. Here, all production phases take place in-house, in the futuristic corporate headquarters designed and certified for sustainability. A place where innovation, artisan craftsmanship and design are interwoven to create products of excellence.

Blackfin is distributed in Canada by Mood Eyewear.


J.F. Rey Presents the Sledge Series – Metal & Hybrid Collection 2025

Sledge presents a series of frames designed to offer a unique experience of comfort, style and elegance. Innovative design. Avant-garde design, aesthetic and functional. A range of highly contemporary colours created by combining exclusive hues and premium materials.
Explore J.F. Rey’s collection down to the last detail: every aspect has been carefully thought out, leaving nothing to chance. Their approach combines technological innovation with elegant aesthetics. They’ve pushed the boundaries with the miniaturization of a fully integrated flex hinge, and the care taken with every finish and fit.
JF3091

Sophisticated frame design combining metal and acetate, with a distinctive double bridge offering a noble, contemporary character. The geometric lines add a modern, assertive touch, perfectly balanced by the subtlety of the details. The screwless flex temples, with their exclusive, patented design, ensure both comfort and strength.

Click on the image to enlarge it.


Lacoste Presents The New Icon Eyewear Featured in the Spring/Summer 2025 Advertising Campaign (Marchon)

Lacoste unveils The New Icon, the unisex sunglasses inspired by the debut fashion show of the House’s Creative Director, Pelagia Kolotouros, held on the legendary center court of Roland-Garros. Featured in the Spring/Summer 25 advertising campaign, the model pays homage to Lacoste’s founder and unparalleled heritage, revisiting signature brand elements and blending them with a bold, fashion-forward spirit.
L6056S
Crafted from premium acetate, these unisex sunglasses boast a statement-making, oversized modified-rectangular front. The thick, transparent temples host two of the House’s signatures – the Lacoste extended logo, and the iconic croc emblem, both in metal – exceptionally side by side to highlight the frame’s uniqueness. A custom metal core wire embellished with a striped pattern runs within the temples, adding further refinement to this sunglass style, available in five transparent colourways including the Light Green and Light Peach featured in the Spring/Summer 25 advertising campaign, as well as in Light Grey, Light Brown, and Light Yellow.
Lacoste is distributed in Canada by Marchon.


LOOK SPORT Spring-Summer 2025 Collection: It’s Time for Athleisure

LOOK introduces its new SPORT collection for the Spring-Summer 2025 season, launching 10 styles that epitomize the evolution of a historic LOOK segment. The collection’s boldly innovative vision highlights LOOK’s commitment to top-quality functionality, design and performance.
The latest addition, TRI-X, is a revolutionary concept frame composed of only three pieces. The NIL front is joined to 3-D printed temples that feature an innovative hook system that connects the temple to the front and eclipses traditional hinges. Imbued with urban-dynamic appeal, TRI-X epitomizes athleisure, combining the utmost in comfort, light weight and stability – thanks to the enveloping temples – for easy wear, even under a helmet. Available in four versions – two optical and two sun with Made in Italy polarized lenses and inside AR coating – TRI-X strikes the perfect balance between sport functionality and contemporary fashion.
The historic RUBBER EVO adds four new sunwear styles. Four best-sellers in the optical frames segment are now upgraded with new rubber colourways and CR-39 polarized lenses with anti-reflective coating on the inside of the lens. Thanks to their light weight and anti-slip grip, these sunglasses are the perfect complement to outdoor adventures.


MODO Eyewear: Brooklyn Made Collection and Titanium Collection

MODO Eyewear unveils its latest Brooklyn Made collection for Spring/Summer 2025, showcasing designs inspired by the essence of New York City. Celebrating creativity and craftsmanship – these new additions embody the spirit of American innovation in the heart of Brooklyn.
The frame Dumont is an addition for men, a solid and timeless square frame that’s ideal for any attire. Dumont is available in Black, Grey Gradient, Stripy Brown, and Blue.
The Titanium Collection from MODO Eyewear for Spring/Summer 2025 presents a blend of sleek aesthetics and timeless metallic hues that seamlessly merge lightweight comfort with durability. Each frame in the Titanium Collection showcases clean lines and a contrasting colour on the inner temple.
For men, MODO introduces 4282, a square, contemporary titanium chassis with a thicker frame designed for individuals seeking the ideal blend of style and lightweight comfort. Crafted to reflect modern trends, 4282 is available in Black, Navy, Gun/Olive, and Petrol.


Prodesign – The Essence of Danish Design

Step into a new season of design mastery with Prodesign’s 2025 collection—a showcase of craftsmanship, innovative materials, and bold aesthetics tailored for everyone who appreciate quality in every detail. This year, Prodesign’s collection redefines classic styles with new shapes, unique materials, and thoughtfully engineered details, all crafted to enhance personality and comfort — across generations.
CARVE
With CARVE, Prodesign presents an innovative male and unisex acetate concept that celebrates the art of craftsmanship. Made with custom, two-layered acetates, CARVE reveals rich transparent colour gradations through precise milling on the front and temples. Each angle highlights intricate details, including the 45-degree cut where the front meets the temple, adding a sophisticated touch to this unique design.
MECH

A modern marvel, MECH combines custom acetate with Prodesign’s innovative no-screw hinge. MECH’s design is a study in streamlined mechanics. With colored wire cores visible through transparent acetates, and signature Prodesign dots on the hinge, MECH exudes a technical, raw elegance that speaks to Danish design’s blend of beauty and functionality.

Prodesign is distributed in Canada by Design Eyewear Group.

Leave a Reply

Your email address will not be published. Required fields are marked *

Article - Right Page - Ads 1 (English)

Explore Topics

Newsletter