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Get Eye Wise: Canadian Association of Optometrists Launches May Campaign for Vision Health Awareness

CAO logoDuring Vision Health Month, the Canadian Association of Optometrists (CAO) is committed to raising awareness about eye health and vision care. With an aging population, increased nearwork, and a growing myopia epidemic, the integration of vision care into the healthcare routine for all age groups, from toddlers to seniors, is crucial. Several provincial associations of optometrists (New Brunswick Association of Optometrists, Newfoundland and Labrador Association of Optometrists, Nova Scotia Association of Optometrists, and The Prince Edward Island Association of Optometrists) and sponsors from the industry – Alcon and CooperVision – support this campaign.

Prevention is key

More than 8 million Canadians are currently living with eye disease including Age-related Macular Degeneration (AMD), Diabetic Retinopathy (DR), cataracts, and glaucoma. Uncorrected refractive error and corneal disease (specifically dry eye) are also major contributors to vision loss. Several factors can impact vision such as family history, age, environmental causes, lifestyle choices, and prolonged use of digital devices.

The incidence of vision impairment is increasing with many cases stemming from conditions that are treatable. In Canada, it is estimated that 90%1 of vision loss can be treated or prevented if detected early.  Many people are not familiar with the role of optometrists, the importance of regular comprehensive eye exams, and often overlook them until they notice obvious symptoms. Because many serious eye conditions do not present obvious symptoms initially, waiting for red flags can expose individuals to significant risks.

Image of an eye exam

Eye Care is primary Health Care

“Optometrists are at the forefront of vision care, and as primary care health professionals, they support ensuring better health outcomes for all Canadians”, says Dr. Martin Spiro, President of the Canadian Association of Optometrists. “They diagnose, treat, and help prevent diseases and disorders affecting the visual system (the eye and related structures). Comprehensive eye exams can also uncover underlying and life-threatening health issues, such as cardiovascular disease, diabetes, hypertension, some cancers, brain tumour, and neurological conditions”. The CAO recommends2 comprehensive eye exams for children starting at six to nine months, then again between the ages of two and five years, and annually thereafter to age 19.

After 19, eye development usually stabilizes, allowing check-ups every two years for healthy adults with no known eye or other health conditions. However, after age 65, yearly exams are recommended once again due to the increased risk of eye disease.

Image of an eye

Eye health is not a game of red flags

The new “GetEyeWise” campaign highlights the importance of prevention and proactive steps Canadians can take when it comes to eye health. By showcasing relatable, everyday scenarios, the campaign raises awareness about the crucial role of regular eye exams in detecting potential issues early. It underscores optometrists as essential primary eye care providers, helping Canadians achieve better overall health outcomes. It will run throughout May on Facebook, Instagram, YouTube, TikTok, Pinterest and Spotify in both English and French.

To find more about the CAO’s new campaign, please visit: https://opto.ca/avoid-the-red-flags

 

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1The Lancet Global Health Commission on Global Eye Health: vision beyond 2020 Burton, Matthew J et al. The Lancet Global Health, Volume 9, Issue 4, e489 – e551

2CAO Position Statement on Eye Exam Frequency

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