More than a pop icon, Jennie is a global cultural force. She is a renowned singer, rapper, songwriter, actress and member of the famous K-Pop girl group BLACKPINK, standing as one of the most influential artists of her generation. Equally acclaimed for her trailblazing sense of style as much as her unique talent, Jennie is a living embodiment of the Ray-Ban DNA, ruled by a restless spirit for expression and innovation.
Now, in perfect alignment, Jennie joins the family as Global Ambassador for Ray-Ban and Ray-Ban Meta a role that mirrors her creative spirit bridging the intersection between heritage and visionary technical design.
“I’m really happy to be partnering with Ray-Ban – it felt natural from the beginning. To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that,” says Jennie.
For the first time, Ray-Ban and Ray-Ban Meta come together under one unified creative vision, launched by an arresting global campaign that captures Jennie’s radical aesthetic, expressive energy and fearless sense of self. A universe where timeless style and cutting-edge innovation coexist. The Ray-Ban visuals are brazen yet minimal, rich with hints of deep red – a nod to the artist’s stage name, Jennie Ruby Jane. Meanwhile, the Ray-Ban Meta campaign casts her soft blue hues showcasing a seamless blend of editorial fashion and next generation Meta technology showcasing styles that match Jennie’s unfiltered confidence.
Discover frames that match Jennie’s momentum and frame your own next move.
RAY-BAN DADDY-O RB2016 601/31
A staple in Jennie’s rotation, the Daddy-O brings distinct 90s edge.
Featuring rounded rectangle crystal lenses and authentic metal
signatures, this sporty yet chic style offers a standout retro
silhouette approved by the icon.
RAY-BAN ALIX – RB3781 003&80
The Alix full-lens shield wraps the face for maximum impact with a
Y2K urban edge. Featuring sleek metal temples and a streamlined
silhouette, this is a bold statement piece for standout stars.
RAY-BAN RX5449D 8464
Retro glam meets contemporary edge. These feminine acetate cat eye frames are part of the Asian Design collection and are designed for the confident trendsetter. They feature a low bridge fit and iconic rivets, creating a playful silhouette.
Ray-Ban is distributed in Canada by EssilorLuxottica.
