HOYA® Vision Care is redefining the patient experience with the launch of the HOYA LensPreviewTM, an advanced virtual try-on solution integrated into the HOYA HubTM ecosystem.
Available in Canada and the United States, this cutting-edge tool allows eye care professionals and their patients to preview HOYA’s premium lens offerings, including the Sensity® Family, stylish Mirror Collection, award-winning Lumacore™, and polarized lenses, in a true-to-colour, interactive environment. By bridging the gap between expectation and reality, HOYA LensPreview empowers practices to deliver confidence and clarity before the order is placed.
“We’re thrilled to introduce HOYA LensPreview as part of our commitment to innovation,” said Samy Lauriette, Vice President of Strategic Marketing, North America at HOYA Vision Care. “This tool enhances the patient experience and helps practices boost second-pair and sun lens sales while eliminating the need for physical samples.”
Why HOYA LensPreview Matters
- Reduces Costs & Complexity: No more shipping or storing physical lens samples
- Manages Expectations: Patients can see exactly how their lenses will look before ordering.
- Drives Revenue: Improves second-pair and sun lens sales through an engaging, confidence-building experience.
HOYA LensPreviewTM technology is powered by the leading virtual try-on solution in eyewear, Fittingbox. “By integrating the Fittingbox Virtual Try-On Advanced solution directly into the HOYA HubTM ecosystem, HOYA is offering an immersive lens simulation that elevates lens selection to a new level,” said Benjamin Hakoun, CEO and co-founder of Fittingbox.
Currently, HOYA LensPreview is free for all HOYA customers who have access to the HOYA Hub via Single Sign-On (SSO). The HOYA Hub platform allows customers to track their jobs, find invoices, make payments, print shipping labels, access their social media management portal, and more.
Interested customers and eye care professionals who are not part of the HOYA Hub can contact their local HOYA Business Consultant to request access.